Direct Response Marketing Strategist
Team Rubicon
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteSalary
💰 $99,028 - $129,975 per year
Job Level
Mid-LevelSenior
About the role
- Develop and implement direct response strategies to drive donor acquisition, engagement, and retention.
- Design, optimize, and analyze multi-channel fundraising campaigns, including digital, email, direct mail, and SMS.
- Lead collaboration across Brand & Communications to develop compelling brand-aligned content and donor engagement campaigns.
- Leverage data-driven insights and audience segmentation to refine messaging, improve conversion rates, and increase donor lifetime value.
- Partner with the Technology and Development teams to optimize donor journeys, landing pages, and CRM integrations.
- Monitor and analyze key performance indicators (KPIs) to track campaign effectiveness and inform future strategies.
- Ensure campaigns are designed to achieve established fundraising goals and revenue targets.
- Conduct A/B testing and audience research to identify opportunities for growth and innovation.
- Support the development of recurring giving programs to enhance donor retention.
- Ensure all direct response efforts align with TR’s brand, mission, and financial goals.
- Align direct response strategy with Advancement revenue objectives and fundraising priorities.
- Stay informed on industry trends and best practices to enhance TR’s mass market fundraising efforts.
Requirements
- Bachelor’s degree or equivalent experience
- 5+ years of experience in direct response marketing, digital fundraising, or integrated brand communications
- Expertise in multi-channel fundraising strategies, including digital, direct mail, email, and SMS campaigns
- Strong analytical skills with experience in audience segmentation, A/B testing, and performance optimization
- Proficiency in CRM systems, marketing automation, and digital analytics tools
- Experience working with creative teams to develop compelling fundraising campaigns
- Proven experience in meeting or exceeding fundraising goals and revenue targets through direct response campaigns
- Knowledge of audience engagement, donor behavior and lifecycle marketing strategies
- Strong project management skills, with the ability to manage multiple priorities, deadlines and cross functional collaboration
- Proficiency in Microsoft Office Suite, including ability to efficiently create and manipulate Excel data
- Ability to work cross-functionally and collaborate with internal and external stakeholders to drive results
Benefits
- Flexible Unlimited Paid Time Off
- Generous holiday schedule (including a paid week off between winter holidays)
- Matching 401k contributions up to 4% with no vesting requirement
- 100% company-paid health benefits for employees and their dependents
- Professional development, leadership development and events/conferences
- Paid time off to volunteer with the non-profit of your choice
- One-week all-inclusive onboarding experience
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
direct response marketingdigital fundraisingmulti-channel fundraising strategiesaudience segmentationA/B testingperformance optimizationCRM systemsmarketing automationdigital analytics toolsfundraising goals
Soft skills
analytical skillsproject managementcross-functional collaborationcommunicationcreativitystrategic thinkingtime managementstakeholder engagementproblem-solvingadaptability