Apparel Marketing Manager
Team Liquid
full-time
Posted on:
Location Type: Hybrid
Location: Sao Paulo • Brazil
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About the role
- Develop seasonal marketing campaigns that promote apparel launches and strengthen brand storytelling.
- Create mood boards and visual direction that translate brand concepts into marketing assets.
- Define marketing assets required across channels, including paid media advertisements, social content, and campaign visuals.
- Coordinate production logistics for content shoots and represent the apparel team during production.
- Ensure garments are styled accurately and that campaign assets meet brand quality standards.
- Coordinate apparel-related events such as pop-ups and collection launches.
- Work with the Internal Talent Team to coordinate creator participation in apparel campaigns.
- Ensure creators receive the appropriate products on schedule and align with campaign posting timelines.
- Identify emerging creators whose audiences align with the apparel brand aesthetic.
- Work with social media teams on engagement-focused campaigns.
- Contribute to email and SMS marketing initiatives by coordinating copy and creative.
- Monitor fashion, anime culture, and digital trends to inform campaign direction.
- Coordinate marketing initiatives across the Design, Growth, and Talent teams.
- Manage marketing budgets carefully and monitor campaign costs.
- Review campaign performance metrics to identify which creative approaches are performing effectively.
Requirements
- 2–4 years of experience in apparel marketing, fashion marketing, or consumer brand marketing.
- Strong visual literacy and the ability to communicate creative concepts through tools such as Canva, Figma, or Adobe Creative Suite.
- Familiarity with digital marketing platforms such as Meta Ads or TikTok Ads.
- Strong interest in anime culture and familiarity with how anime aesthetics intersect with fashion and apparel branding.
- Demonstrated strengths in creative thinking, team communication skills, results orientation, and strategic judgment.
Benefits
- Flexible work arrangements
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
apparel marketingfashion marketingconsumer brand marketingvisual literacycreative conceptsdigital marketingcampaign performance metricscreative thinkingresults orientationstrategic judgment
Soft Skills
team communication