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Campaign Director
TEAM LEWISCampaign Director at TEAM LEWIS in Kuala Lumpur leading client account servicing teams. Responsible for strategic communication and nurturing client relationships for revenue growth.
About the role
Key responsibilities & impact- Oversees and maintains a consultative relationship with the client, acting as a contact and partner for all marketing and communications services
- Responsible for maintaining excellent client communication at all levels; defining deadlines and service agreements, whilst ensuring these are met consistently by the team
- Support clients in all aspects of nurturing and growing their social media activity and acting as a community manager, when needed, across a broad range of accounts
- Works closely with the client to regularly review account performance, identifying and communicating opportunities for additional PR, marketing and digital tools and services
- Works with the campaign management team to ensure account profitability and effective budget management
- Plays an integral role in the new business process, taking an instrumental role in generating content and presentation preparation, in addition to attendance
- Ensures regular contact with the client is maintained by direct reports and other team members
- Takes a lead role with pricing and selling projects
- Maximises opportunities and outreach to external brands, as well as existing and past contacts, to build new business leads
- Plans, implements and maintains social media campaigns and projects for clients, creating innovative and targeted opportunities
- Partners with account servicing to develop compelling and impactful content and integrated campaigns for both current and prospective clients
- Measures client growth and impact across the full spectrum of social media channels including, but not limited to, Twitter, Facebook, LinkedIn, YouTube and Instagram
- Uses social listening tools and analytics services to generate insight, fuel social conversation and maximise SEO activity
- Supports training for PR professionals and the support teams to develop their digital and social media skills
- Refines methodologies in social media measurement and reporting of ROI
- Stays up to date on best practices and current trends
- Acts as a respected line manager, working closely with line reports to maximise strengths, improve weaknesses and support career development
- Line manages the account team, including coaching, supervision, assessment and review of junior team members.
Requirements
What you’ll need- Relevant experience of working in a B2B, corporate, consumer, or integrated communications agency environment at a Senior Campaign/Account Manager or Campaign/Account Director level
- Highly commercial, with strong strategic client consultancy skills
- A track record of retention and the profitable growth of existing accounts
- Understanding of the local market and opportunities for growth
- Strong project management skills with an ability to plan and prioritise
- A persuasive and convincing writing style
- Ability to delegate effectively
- Calmness under pressure and the ability to achieve tight deadlines
- Demonstrable success at securing new business and increasing client revenues
- Demonstrates an ability to grow client revenues, in line with the profitability of accounts. Takes a proactive approach to upselling services/projects and increasing retainer budgets
- Directs and manages strategic relationships with the client, providing insight and counsel across all aspects of the marketing and communications spectrum
- Ability to troubleshoot team and client problem areas – and suggest a remedial course of action
- Creative thinking and an open-minded approach.
Benefits
Comp & perks- Flexible working hours
- Professional development opportunities
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
social media managementcampaign managementcontent creationSEOsocial media analyticsproject managementclient consultancybudget managementsocial media measurementdigital marketing
Soft Skills
client communicationstrategic thinkingpersuasive writingdelegationcalmness under pressureproblem-solvingcreative thinkingteam leadershipcoachingrelationship management