Field Marketing Manager – US

team.blue

Field Marketing Manager leading Kolsquare’s US go-to-market strategy for its influencer-marketing platform. Driving positioning, demand generation, PR, events, partnerships, and sales enablement.

Posted 8/4/2026full-timeRemote • 🇺🇸 United StatesSeniorLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in defining and executing go-to-market strategies, particularly in the US influencer marketing landscape, while effectively creating sales enablement materials and managing public relations initiatives. Proven ability to build relationships with media and industry partners, and to develop comprehensive digital marketing strategies across various channels.

Highest-signal resume keywords

Go-To-Market StrategyInfluencer MarketingSales EnablementDigital MarketingPublic Relations

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing StrategyDemand GenerationContent CreationLead GenerationKPI TrackingEvent PlanningSales SupportPositioningCommunicationsCampaign Management

Soft Skills

Public SpeakingProactivityFlexibilityRelationship BuildingSelf-Starter

Industry Keywords

SaaS MartechUS Media LandscapeInfluencer Marketing EcosystemDigital Marketing ChannelsContent Marketing

About the role

Key responsibilities & impact

Define and execute the go-to-market strategy for the US market across paid media, content, PR, and acquisition channels
Own US positioning and messaging and build the initial GTM case study
Create sales enablement assets and equip sales with conversion tools
Develop a cohesive full-funnel digital marketing strategy across paid, organic, content, and email
Position Kolsquare as a leading US influencer marketing platform through PR, thought leadership, partnerships, and events
Localize blogs, reports, whitepapers, brochures, case studies, website content, and email sequences for US audiences
Build relationships with media, industry experts, associations, agencies, and industry partners
Secure speaking engagements and media opportunities
Implement localized lead-generation campaigns and track KPIs for optimization
Plan and execute local events and engage influencer marketing communities and ambassadors
Manage local PR initiatives, pitch content to media, and monitor market and competitor trends

Requirements

What you’ll need

8+ years of senior-level experience in marketing or brand management
Ideally experience in Influencer Marketing or SaaS Martech
Deep understanding of the US influencer marketing and media landscape
Existing network in the US influencer marketing and media ecosystem
Strong experience in positioning, communications, and sales enablement
Experience defining and running GTM strategies through ads, content, and acquisition channels
Broad digital marketing experience across paid, organic, content, and email
Strong network with relevant US media, influencers, and agencies
Commercially driven demand generation and sales-support experience
Experience creating marketing and sales enablement materials
Experience organizing external and owned events
Confidence with public speaking at events and webinars
Ability to work remotely with the main team in Europe while based on the US East Coast
Self-starter with flexibility and proactivity in a fast-moving international environment

Benefits

Comp & perks

Full remote work with European hubs and 400+ coworking spaces worldwide
Monthly and quarterly highlights in person for team-building events
Compensation package linked to the market and not based on location
Stability and resources of a profitable group, with the agility of a scale-up
Continuous training opportunities
Career development support