Content Marketing Manager

• Drive content strategy — from concept through execution — across blogs, landing pages, social, email, video, and campaigns.
• Own organic social media for client accounts: ideate, write, schedule, monitor, and optimize creative posts that spark engagement and build community.
• Use AI-assisted tools for brainstorming, draft generation, and optimization, while ensuring brand voice, nuance, and originality remain human.
• Maintain and evolve content calendars, ensuring consistency, creativity, and alignment with client brand strategy and growth goals.
• Review, edit, and polish content produced by team members or freelancers to ensure excellence in tone, clarity, and impact.
• Collaborate with designers, developers, and paid media counterparts to integrate content and visual storytelling.
• Use organic growth levers (SEO, social, content amplification, community) tied to growth goals.
• Test creative hooks, messaging variations, social formats (reels, carousels, short video, stories) to drive virality and scale.
• Monitor content analytics and social metrics; translate data into strategic insights and optimizations.
• Lead experiments (A/B tests, drip sequences, social campaigns) to validate creative hypotheses and improve conversion.
• Present growth forecasts, KPI tracking, and ROI outcomes to clients and internal stakeholders.
• Act as primary creative and content liaison for client accounts — nurture relationships, align on strategy, and set expectations.
• Lead weekly client status meetings: prepare creative briefs, agendas, recommendations, and action items.
• Present campaign plans, creative direction, and performance reports to clients (written + verbal).
• Manage internal project tracking (Jira, or client systems) — ensure every task, deadline, asset, and feedback loop is documented and clear.
• Identify expansion opportunities, strategic engagement points, and upsell possibilities.
• Ensure all deliverables are on time, on brand, and within scope and budget.

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