Demand Generation Director
Tealium
full-time
Posted on:
Location Type: Remote
Location: United States
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Salary
💰 $140,000 - $180,000 per year
Job Level
About the role
- Own pipeline targets for net new and expansion segments; define the demand gen strategy, quarterly program roadmap, and performance benchmarks to deliver consistent pipeline coverage and funnel progression.
- Build an integrated demand engine that balances always-on pipeline programs with high-impact point initiatives (campaigns, launches, partner moments).
- Translate ICP, vertical priorities, and persona needs into campaign themes, offers, and conversion paths that scale.
- Lead end-to-end execution of multi-channel demand gen campaigns: audience strategy → build → launch → optimization → attribution readout.
- Own lifecycle programs across stages (inbound, nurture, ABM/ABX, re-engagement, expansion) with clear entry/exit criteria and conversion goals.
- Build webinars and virtual programs into a repeatable pipeline motion (topic selection, registration, attendance, follow-up, SDR conversion).
- Align with SDR and Sales leadership on targeting, conversion plays, and stage progression to ensure marketing programs translate into meetings and pipeline.
- Partner with Customer Success to build expansion pipeline motions (cross-sell/upsell).
- Own reporting cadences (weekly program health, monthly funnel conversion, quarterly strategy resets) with clear insight-to-action loops.
- Implement AI-assisted workflows to accelerate campaign production (briefs, copy variants, creative direction, QA, performance insights) and standardize repeatable operating practices across the team.
Requirements
- 8–12+ years in B2B SaaS demand generation, with ownership of pipeline targets and full-funnel programs.
- Proven track record driving net new and expansion pipeline through integrated demand motions (ABM/ABX, lifecycle nurture, webinars/virtual events, partner co-marketing).
- Deep, hands-on proficiency in Marketo (program architecture, segmentation, nurture, operational governance, testing/QA) and strong Salesforce fluency (campaigns, reporting, dashboards).
- Strong analytical and operating cadence: comfortable owning funnel metrics, attribution readouts, and optimization priorities.
- Cross-functional leadership with Sales/SDR, RevOps, PMM, CS, and partners.
- Able to drive alignment and enforce execution standards.
- Demonstrated ability to scale output using process + AI-enabled workflows while maintaining quality and precision.
Benefits
- Employees are eligible to receive an annual bonus and stock options.
- Employees and their families are eligible for medical, dental, vision, life, and disability insurance.
- Employees have the option to enroll in our 401k plan and are eligible to receive contributions for company matching.
- Employees are eligible for flexible paid time-off and extended paid parental leave.
- We offer 11 paid holidays annually with an additional Healium Be-Well break for most employees.
- We offer 15 hours of paid work time for volunteer activities and programs.
- Our sick leave accrual is the following for our employees: Exempt CA employees (not including San Francisco) including NY: accrue 40 hours each year. Unused sick leave carries over into the next year. Employees cannot exceed 80 hours in a given year. Exempt Non - CA employees (not including NY) including SF: Accrue 1 hour every 30 hours worked. Cannot exceed 180 hours in the calendar year. Non-Exempt: accrue 1 hour every 30 hours worked. Unused carries over to the next year. Not to exceed 108 hours in a calendar year.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
demand generationpipeline managementcampaign executionlifecycle marketingABMABXwebinarsanalyticsoptimizationAI-assisted workflows
Soft Skills
cross-functional leadershipalignmentexecution standardsanalytical skillscommunicationstrategic thinkingcollaborationproblem-solvingadaptabilityproject management