Senior Product Marketing Manager

Teak

Senior Product Marketing Manager at Teak, focusing on GTM strategy across product, sales, and marketing. Essential in shaping communications for refund protection in the experience economy.

Posted 7/14/2026full-timeRemote • 🇺🇸 United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in product marketing with a focus on developing and maintaining solution messaging frameworks, translating product inputs into go-to-market strategies, and ensuring compliance across verticals. Proficient in synthesizing market insights and customer feedback to drive product positioning and adoption.

Highest-signal resume keywords

Product Marketing ExperienceGo-To-Market StrategyConsumer-Facing Product CopyResearch and Synthesis SkillsCompliance Awareness

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Applicant Tracking System Keywords

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Hard Skills

GTM StrategySolution Messaging FrameworksMarket AnalysisPricing and Packaging DecisionsPerformance Metrics TrackingContent DevelopmentSales EnablementOnboarding Content CreationFeature NamingTransactional Messaging

Soft Skills

Communication SkillsCollaborationAnalytical ThinkingAttention to DetailAdaptability

Industry Keywords

B2BFintechExperience EconomyMulti-Vertical ExposureMarket SignalsCompetitive LandscapeCustomer FeedbackPartner CommunicationsDemand GenerationRegulatory Compliance

About the role

Key responsibilities & impact

Drive Teak's master positioning — the foundational document that defines how the platform, delivery models, and benefit layers are described, and ensures that narrative stays sharp and consistent as the product evolves.
Translate product inputs and market context into GTM recommendations and audience-specific messaging across partner and consumer audiences.
Develop and maintain solution messaging frameworks across Teak's products and platform capabilities, ensuring consistency from partner evaluation through activation.
Bring market and messaging context to pricing and packaging decisions, partnering with Product, Finance, and Legal to ensure pricing is positioned clearly and competitively across verticals.
Shape and refine the language consumers encounter across the Teak platform — feature names, in-app copy, and transactional messaging at the refund and point-of-purchase moment.
Ensure all product-related content is accurate, on-brand, and compliant across verticals.
Build vertical-specific understanding of the experience economy, i.e., venues, marketplaces, operators, and consumers.
Synthesize partner, sales, and market signals into insight that drives product and GTM decisions.
Continuously track the competitive landscape, identify where Teak wins and why, and translate findings into differentiated messaging and sales enablement.
Partner with Product and Revenue to align on launch readiness, ensuring all teams are prepared and dependencies are resolved ahead of release.
Own the external launch — messaging, content, and marketing deliverables — so every new feature and solution enters the market clearly and consistently.
Define success metrics for adoption and awareness, track performance post-launch, and feed findings back into positioning, enablement, and future GTM planning.
Build and maintain collateral, battlecards, and playbooks grounded in customer feedback, market data, and product knowledge.
Train Sales and CS on new messaging, positioning updates, and product launches, and keep enablement materials up to date as the platform evolves.
Develop onboarding content that helps new partners quickly understand Teak's solutions and activate with confidence.
Contribute to content that drives partner awareness and adoption: website copy, case studies, partner communications, and vertical-specific marketing.
Feed demand generation with messaging and content grounded in product knowledge and market insight.

Requirements

What you’ll need

5-7 years of product marketing experience at a B2B, fintech, or developer/platform company, ideally with multi-vertical exposure.
Proven ability to translate product inputs — roadmaps, specs, release notes — into GTM strategy and marketing vehicles that drive awareness and adoption.
Skilled at making complex, regulated, or technical topics clear and compelling without losing accuracy.
Experience with consumer-facing product copy — in-app language, transactional messaging, and feature naming — with strong instincts for tone, accuracy, and compliance.
Strong research and synthesis skills with the ability to turn customer feedback, competitive signals, and sales input into a clear point of view and actionable recommendations.
Comfortable with the overlap of product, legal, and commercial constraints.

Benefits

Comp & perks

Fully Remote Working Environment
Competitive Salary and Equity Opportunities
Unlimited Paid Time-off
Two paid week-long office closures per year: Christmas Eve through New Year’s Day, and the Week of Fourth of July
Medical, Dental, and Vision Benefits
Annual Bonus Program
401k Matching
$100/month for Event Ticket Purchase
Twice annual company retreats in fantastic locations such as San Diego, Napa, Denver, Phoenix and Seattle