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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in product marketing with a focus on neurodiversity and assistive technology, including ownership of product positioning, launches, and cross-functional collaboration. Proven ability to develop sales enablement materials and market intelligence to support commercial strategies.
Highest-signal resume keywords
Product Marketing LeadershipB2B Software MarketingProduct PositioningSales EnablementCross-Functional Collaboration
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Product PositioningMarket AnalysisLaunch ManagementBuyer Persona DevelopmentSales Enablement MaterialsCompetitive InsightGTM StrategyWin/Loss AnalysisCustomer Journey MappingAssistive Technology Knowledge
Soft Skills
LeadershipCoachingCollaborationCommunicationCuriosity
Industry Keywords
EdTechNeurodiversitySpecial EducationAssistive TechnologyB2B MarketingCommercial StrategyCustomer SuccessProduct MarketingSENCOCross-Functional Teams
About the role
Key responsibilities & impact- Own end-to-end positioning and messaging for the neurodiversity product portfolio, ensuring clarity across student, teacher, and administrator audiences.
- Develop and maintain a deep understanding of the competitive landscape, buyer needs, and the evolving assistive technology market.
- Define and articulate a differentiated value proposition that resonates with SENCOs, special education teachers, and district leaders.
- Partner with Product to influence roadmap priorities through market insight and customer evidence.
- Own the launch process for new products and significant feature releases: planning, messaging, timing, and cross-functional coordination.
- Ensure launches land consistently across Commercial, Customer Success, Marketing, and Product, with clear narratives and supporting materials.
- Build and maintain launch playbooks that the team can execute reliably and improve over time.
- Develop sales enablement materials, including pitch decks, battlecards, case studies, and objection-handling guides, to equip commercial teams.
- Partner with Customer Success to develop onboarding narratives, renewal messaging, and expansion stories grounded in product value.
- Contribute market intelligence and competitive insight to support Commercial and Finance in pricing and packaging discussions.
- Build and refine buyer personas and customer journey maps that help GTM teams understand and reach their audiences.
- Run win/loss analysis and synthesise customer feedback into actionable insight for Product, Commercial, and Customer Success.
- Represent the voice of the customer in internal planning cycles, ensuring roadmap and GTM decisions are grounded in real educator and student needs.
- Monitor trends in neurodiversity, special education policy, and assistive technology to surface opportunities and risks.
- Lead, coach, and develop a team of 2 product marketers, setting clear priorities and creating a culture of craft, curiosity, and accountability.
- Model the standard: this is a contributing leadership role where you are expected to produce high-quality work alongside your team, not just direct it.
- Build a collaborative rhythm with Customer Success, Commercial, Marketing, Finance, and Product, acting as a trusted partner across all of them.
Requirements
What you’ll need- 7 or more years in product marketing, with at least 2 years in a leadership or senior individual contributor role.
- Experience marketing B2B software, ideally in EdTech, assistive technology, special education, or adjacent sectors.
- A track record of owning product positioning and launches for complex,
- multi-product portfolios, and enabling GTM and commercial teams to take them to market effectively.
- Experience working closely with sales, customer success, and product teams in a fast-paced, cross-functional environment.
Benefits
Comp & perks- 🌐 Worldwide ❌ Jobs You've Hidden ⭐️ Saved Jobs ✅ Applied Jobs ✉️ Email Alerts 👤 Account TeachTown Website LinkedIn All Job Openings 51 - 200 employees 📚 Education ☁️ SaaS 🤝 B2B 💰 Private Equity Round - TeachTown on 2021-01 Education
- SaaS
- B2B TeachTown is an education technology company that provides evidence-based, standards-aligned curricula and interventions for early childhood through transition-age learners, with a focus on students with developmental delays and moderate to severe disabilities. Their products include Launch for PreK (an inclusive early childhood curriculum for ages 3–5) and enCORE (a standards-first, adapted core curriculum for K-12+). TeachTown offers blended learning solutions combining technology-facilitated instruction and physical materials, automated data collection aligned to IEPs, training, and evidence-based teaching strategies to drive measurable student outcomes. The company emphasizes whole-child approaches, measurable student growth, and support for special educators; it is part of Everway. Director of Product Marketing 🔥 1 minute ago 🇺🇸 United States – Remote 💵 $145k - $170k / year ⏰ Full Time 🔴 Lead 🎯 Chief Marketing Officer (CMO) Apply Now Find Hiring Managers Customize resume + cover letter Report problem ☆ Save ☑️ Mark as applied ❌ Hide 📋 Description
- Own end-to-end positioning and messaging for the neurodiversity product portfolio, ensuring clarity across student, teacher, and administrator audiences.
- Develop and maintain a deep understanding of the competitive landscape, buyer needs, and the evolving assistive technology market.
- Define and articulate a differentiated value proposition that resonates with SENCOs, special education teachers, and district leaders.
- Partner with Product to influence roadmap priorities through market insight and customer evidence.
- Own the launch process for new products and significant feature releases: planning, messaging, timing, and cross-functional coordination.
- Ensure launches land consistently across Commercial, Customer Success, Marketing, and Product, with clear narratives and supporting materials.
- Build and maintain launch playbooks that the team can execute reliably and improve over time.
- Develop sales enablement materials, including pitch decks, battlecards, case studies, and objection-handling guides, to equip commercial teams.
- Partner with Customer Success to develop onboarding narratives, renewal messaging, and expansion stories grounded in product value.
- Contribute market intelligence and competitive insight to support Commercial and Finance in pricing and packaging discussions.
- Build and refine buyer personas and customer journey maps that help GTM teams understand and reach their audiences.
- Run win/loss analysis and synthesise customer feedback into actionable insight for Product, Commercial, and Customer Success.
- Represent the voice of the customer in internal planning cycles, ensuring roadmap and GTM decisions are grounded in real educator and student needs.
- Monitor trends in neurodiversity, special education policy, and assistive technology to surface opportunities and risks.
- Lead, coach, and develop a team of 2 product marketers, setting clear priorities and creating a culture of craft, curiosity, and accountability.
- Model the standard: this is a contributing leadership role where you are expected to produce high-quality work alongside your team, not just direct it.
- Build a collaborative rhythm with Customer Success, Commercial, Marketing, Finance, and Product, acting as a trusted partner across all of them. 🎯 Requirements
- 7 or more years in product marketing, with at least 2 years in a leadership or senior individual contributor role.
- Experience marketing B2B software, ideally in EdTech, assistive technology, special education, or adjacent sectors.
- A track record of owning product positioning and launches for complex,
- multi-product portfolios, and enabling GTM and commercial teams to take them to market effectively.
- Experience working closely with sales, customer success, and product teams in a fast-paced, cross-functional environment. Apply Now 📊 Check your resume score for this job Improve your chances of getting an interview by checking your resume score before you apply. Check Resume Score Similar Jobs Director of Product Marketing 🔥 59 minutes ago CuraLinc Healthcare 501 - 1000 🏥 Healthcare 👥 HR Tech 🤝 B2B Website LinkedIn All Job Openings Director of Product Marketing managing product marketing for CuraLinc Healthcare. Building product messaging and go-to-market strategies to drive growth and collaboration across teams. 🇺🇸 United States – Remote 💰 Private equity on 2024-09 ⏰ Full Time 🔴 Lead 🎯 Chief Marketing Officer (CMO) Head of Marketing 🔥 1 hour ago NXTThing RPO 51 - 200 👥 HR Tech ☁️ SaaS 🤝 B2B Website LinkedIn All Job Openings Marketing leader overseeing integrated B2B marketing strategies and driving pipeline growth for NXTThing RPO services. Focus on digital marketing, content strategy, and brand positioning. 🇺🇸 United States – Remote 💰 Private equity on 2021-09 ⏰ Full Time 🔴 Lead 🎯 Chief Marketing Officer (CMO) Marketing Director 🔥 1 hour ago Global TekMed 201 - 500 💼 Consulting 👥 B2C 🏥 Healthcare Website LinkedIn All Job Openings Marketing Director leading marketing strategies across a portfolio of 30+ brands for Global TekMed Holdings. Overseeing marketing operations while mentoring a multidisciplinary team. 🇺🇸 United States – Remote 💵 $100k - $130k / year ⏰ Full Time 🔴 Lead 🎯 Chief Marketing Officer (CMO) Director of Marketing 🔥 1 hour ago AlpFA 2 - 10 🤝 Non-profit 📚 Education 🌍 Social Impact Website LinkedIn All Job Openings Director of Marketing leading ALPFA’s growth and marketing strategy to advance Latino leadership. Transforming marketing into a strategic growth function for ALPFA’s national brand authority and member acquisition. 🇺🇸 United States – Remote 💵 $110k - $135k / year ⏰ Full Time 🔴 Lead 🎯 Chief Marketing Officer (CMO) VP of Marketing 🔥 1 hour ago Hi Auto 51 - 200 🤖 Artificial Intelligence ☁️ SaaS 🍽️ Food & Beverage Website LinkedIn All Job Openings VP of Marketing leading marketing at Hi Auto, an AI order taker for drive-thrus. Driving corporate acquisition and franchisee deployment through strategic marketing. 🇺🇸 United States – Remote 💰 $15M Series A - Hi Auto on 2025-04 ⏰ Full Time 🔴 Lead 🎯 Chief Marketing Officer (CMO) View More Chief Marketing Officer Jobs 🌐 Worldwide Built by Lior Neu-ner. I'd love to hear your feedback — Get in touch via DM or support@remoterocketship.com Search Search Jobs by country Search jobs by city Search jobs by job title Search entry-level jobs Search junior-level jobs Search senior-level jobs Search jobs by tech stack Search jobs by contract type Search remote internships Search remote part-time jobs Remote jobs Anywhere in the World Companies Hiring Anywhere in the World Companies Hiring Sales People Anywhere in the World Companies Hiring Software Engineers Anywhere in the World Resources Advice Tips for finding remote jobs Interview questions and answers Resume examples Cover letter examples Post a job Affiliates Is Remote Rocketship legit? Privacy policy Terms of service Job board SEO course OpenClaw job finder Find jobs using your resume Jobs by Country Remote jobs anywhere in the world (Worldwide remote jobs) Remote jobs United States Remote jobs Australia Remote jobs Brazil Remote jobs Canada Remote jobs France Remote jobs Ireland Remote jobs Germany Remote jobs Netherlands Remote jobs Spain Remote jobs UK Popular Jobs Remote data analyst jobs Remote customer support jobs Remote executive assistant jobs Remote marketing jobs Remote product designer jobs Remote product manager jobs Remote project manager jobs Remote recruiter jobs Remote sales jobs Remote software engineer jobs Jobs by Type Remote full-time jobs Remote part-time jobs Remote contract jobs Remote internship jobs Remote entry-level jobs Remote jobs with no experience required Remote junior jobs (1-3 years of experience) Digital nomad jobs Remote jobs with no degree required Freelance remote jobs Temporary remote jobs Remote jobs hiring now Stay at home mom jobs