Teaching Strategies, LLC

Director, Integrated Demand Generation

Teaching Strategies, LLC

full-time

Posted on:

Location Type: Remote

Location: Texas • United States

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Job Level

Lead

About the role

  • Build and lead integrated campaign pillars aligned to annual GTM priorities.
  • Develop campaign briefs aligned to strategic and GTM priorities, leveraging Product Marketing- defined ICPs, buyer personas, and messaging frameworks.
  • Define channel mix, funnel stages, and success metrics.
  • Coordinate activation across paid media, web, SEO/AEO, lifecycle marketing, content, webinars, field marketing, and partner channels.
  • Ensure campaigns reflect education buying cycles that span months (and sometimes longer).
  • Align channel leaders around shared goals and reduce siloed execution.
  • Own quarterly and annual Marketing Qualified Lead targets by segment.
  • Own marketing-sourced and marketing-influenced pipeline contribution targets
  • Partner with Marketing Ops and Rev Ops to monitor lead quality, stage progression, and funnel leakage.
  • Adjust targeting, sequencing, and channel allocation based on performance data.
  • Focus on revenue-driven outcomes. Campaigns need to align to business initiatives.
  • Serve as a marketing partner to the MDR team.
  • Improve MQL to Opportunity conversion through better targeting, stronger messaging support, and tighter follow-up alignment.
  • Build lifecycle programs that nurture long-cycle education buyers.
  • Create feedback loops across MDRs, Sales, Product Marketing, and Content Marketing to surface insights on lead quality, objections, messaging, and content effectiveness.
  • Help ensure leads convert, not just generate.
  • Partner with Sales leadership to align campaigns to pipeline gaps and account coverage priorities.
  • Partner closely with Product Marketing to activate positioning, messaging, value props, and audience frameworks across campaigns and funnel stages.
  • Share performance and engagement insights to inform messaging evolution, segmentation refinement, and future GTM optimization.
  • Partner with Product Marketing to enable Sales with campaign timelines that align to our strategic initiatives.
  • Bring data into sales-marketing syncs to drive shared accountability and better decisions.
  • Partner with channel leads (paid, web, lifecycle, content, events) to drive measurable lift.
  • Standardize campaign frameworks, reporting cadences, and optimization cycles.
  • Identify underperforming tactics and work with team to reallocate resources quickly.
  • Ensure campaign work is prioritized based on impact and capacity.
  • Lead and develop campaign structure and discipline within the Demand Generation function.
  • Establish clear processes from brief to launch to reporting.
  • Embrace a test-and-learn culture grounded in data, not opinion.
  • Maintain high execution standards while moving at speed.

Requirements

  • 8–12+ years in demand generation, growth, or revenue marketing with direct ownership of pipeline targets.
  • Experience marketing into complex B2B environments with multi-stakeholder buying groups and long sales cycles.
  • Education sector or EdTech experience strongly preferred; familiarity with district, Head Start, and private program buying dynamics a plus.
  • Strong track record partnering with Product Marketing to bring positioning, messaging, and launch strategy to market through integrated campaigns.
  • Demonstrated success partnering with Sales and MDR/SDR teams to improve conversion rates and lead follow-up/acceptance.
  • Strong working knowledge of Salesforce and marketing automation platforms; comfort with funnel math, segmentation, attribution, and reporting.
  • Proven experience reallocating budget and resources based on performance data to improve pipeline outcomes.
  • Clear communicator who can influence cross-functional leaders; structured thinker who simplifies, prioritizes, and makes decisions grounded in impact.
  • Revenue-minded, customer-centered leader who is direct, kind, and clear; keeps ego low, shares context, and builds trust across teams.
Benefits
  • Competitive compensation package
  • Employee Equity Appreciation Program
  • Health and wellness insurance benefits
  • 401k with employer match
  • Flexible work environment
  • Unlimited paid time off (which includes paid holidays and Winter Break)
  • Paid parental leave
  • Tuition assistance, professional development, and opportunities for career growth
  • Best in class technology equipment for every employee
  • Penthouse suite in downtown DC seconds away from Washington Nationals Stadium and Audi Field
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
demand generationrevenue marketingpipeline managementcampaign developmentlead conversionfunnel optimizationsegmentationattributionreportingbudget reallocation
Soft Skills
clear communicationinfluencestructured thinkingprioritizationdecision makingcustomer-centered leadershiptrust buildingcollaborationadaptabilityproblem solving