Central Marketing Manager
TDS Telecommunications LLC
full-time
Posted on:
Location Type: Remote
Location: Wisconsin • United States
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Salary
💰 $86,400 - $140,400 per year
About the role
- Build marketing campaigns to support specific marketing objectives across different channels and segments in support of over strategic marketing plan:
- Determine tactical plan
- Identify target audiences and media markets
- Allocate campaign/tactic budgets
- Determine if sales incentive programs are needed.
- Design and implement program
- Establish timelines
- Manage customer acquisition, retention and growth marketing strategies to achieve gross add and revenue targets.
- Analyze trends, use marketing best practices, interact and collaborate with marketing and sales leadership to create and implement formal marketing plans to ensure profitability of all products, which include bundles, high speed internet, TV, Voice services and new product and service launches.
- Lead the execution of marketing campaigns from start to finish, driving collaboration with stakeholders.
- Partner with creative teams, product management and/or external agencies and vendors.
- Analyze campaign results to understand overall effectiveness.
- Develop testing plan for marketing tactics, optimize and drive changes based on results, and continually research and identify new tactics.
- Allocate annual marketing budget and monitor closely to allocate funds and adjust appropriately to meet budget goals.
Requirements
- Bachelor’s degree (or higher) -OR- 4+ years of professional work experience.
- 4+ years marketing, advertising, or product management experience.
- 2+ years of experience with competitive marketing and branding strategy, working with in-house creative teams and/or managing external agencies.
- 2+ years of experience with multi-channel marketing campaigns and tactics.
- Telecommunications or Cable experience preferred.
- Bachelor’s degree (or higher) in Marketing or Business Administration preferred.
- Broad working knowledge of pricing and/or promotional analysis and statistical reporting.
- Ability to analyze sales and marketing initiatives for success, profitability, retention, and customer satisfaction.
- Well-developed conceptual thinking skills including good intuition and the ability to make educated decisions based on customer needs.
- Successful experience in project management, product management, and/or process administration.
- Knowledge/background in the television, voice and data communications industry, its technology and applications, and customer base preferred, with capacity to learn quickly.
- Familiarity with inbound and outbound telephone sales.
- Excellent organizational skills.
- Excellent teamwork skills and ability to work with employees at all levels.
- Outstanding written and verbal communication skills, including presentation skills.
- Experience using PC applications, including Excel, Word, Email, PowerPoint, Internet, and database software.
Benefits
- Medical Coverage
- Dental Coverage
- Vision Coverage
- Life Insurance
- 401(k) Plan
- Generous Vacation & Paid Sick Leave
- Seven Paid National Holidays & One Floating Holiday
- Paid Parental Leave (6 weeks after 12 months of employment)
- Adoption & Surrogacy Assistance
- Employee Assistance & Wellness Programs
- Short-Term & Long-Term Disability (for 30+ hours/week)
- TDS Service Discounts
- Education Assistance
- Paid Volunteer Time
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
marketing campaignscustomer acquisitionretention strategiesbudget allocationcompetitive marketing strategymulti-channel marketingpromotional analysisstatistical reportingproject managementproduct management
Soft Skills
conceptual thinkingdecision makingorganizational skillsteamworkcommunication skillspresentation skills
Certifications
Bachelor’s degree in MarketingBachelor’s degree in Business Administration