Senior Business Intelligence Analyst – Campaign Delivery

Senior Business Intelligence Analyst providing end to end BI support and solutions for TD Bank. Leading QA functions and ensuring the accuracy and compliance of marketing campaigns.

Posted 7/30/2026full-timeMount Laurel • Massachusetts, New Jersey, New York • 🇺🇸 United StatesSenior💰 $76,290 - $125,260 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Campaign Management, Quality Assurance, and Business Intelligence, ensuring accurate and compliant campaign execution while leading cross-functional teams. Proficient in data validation, analysis, and reporting using advanced tools and methodologies.

Highest-signal resume keywords

Campaign ManagementQuality Assurance LeadershipData ValidationTableau ReportingSoftware Development Life Cycle (SDLC)

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Data AnalysisCampaign Execution WorkflowsRoot Cause AnalysisAudit ReviewsQuality Control ProcessesAudience TargetingDefect ResolutionGovernance RequirementsMicrosoft ExcelBI Support

Soft Skills

Analytical SkillsProblem-SolvingAttention to DetailCommunicationStakeholder Management

Tools & Technologies

TableauSFMCUnica Campaign Tools

Industry Keywords

Campaign DeliveryMarketing CommunicationsData-Driven Targeting StrategyGovernance Discipline

Tech Stack

Tools & technologies

SDLCTableau

About the role

Key responsibilities & impact

This role is not eligible for TD work visa support or sponsorship (e.g., H-1B, F-1 OPT/STEM OPT, TN or other work visa authorizations).
Campaign Delivery manages marketing communications for TD Bank, working closely with multiple stakeholder groups, including DDTS (Data-Driven Targeting Strategy), MarTech, and marketing planners.
We are responsible for timely and accurate campaign execution and management of overall marketing execution strategy.
The Campaign Delivery team is seeking a strong QA Lead in Campaign Management with technical rigor, governance discipline, and leadership to ensure campaigns are accurate, compliant, and deployed without customer-impacting defects.
This role provides specialized end to end BI support, visualization / presentation, and solutions for a significant business / function and/or projects / initiative.
This role may be considered a subject matter expert in BI and Reporting.

Requirements

What you’ll need

Undergraduate degree or advanced technical degree preferred (e.g., math, physics, engineering, finance or computer science)
Graduate's degree preferred with either progressive project work experience, or; 3+ year of relevant experience; higher degree education and research tenure can be counted
Lead QA testing and validation for campaign development, deployment, and post-launch execution.
Ensure campaign accuracy through data validation, audit reviews, and quality control processes.
Identify, troubleshoot, and resolve defects while driving root cause analysis and corrective actions.
Enforce QA standards, governance requirements, and deployment readiness controls.
Strong knowledge of campaign management, audience targeting, and campaign execution workflows.
Experience working within Software Development Life Cycle (SDLC) methodologies.
Experience working within Tableau reporting
Experience working within SFMC & Unica Campaign Tools
Advanced Microsoft Excel skills, including data analysis, validation, and reporting.
Strong analytical, problem-solving, and attention-to-detail skills.
Excellent communication, stakeholder management, and leadership capabilities.

Benefits

Comp & perks

health and well-being benefits
savings and retirement programs
paid time off (including Vacation PTO, Flex PTO, and Holiday PTO)
banking benefits and discounts
career development
reward and recognition