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Tech Stack
Tools & technologiesCloudSQL
About the role
Key responsibilities & impact- Responsible for completing SFMC configuration and implementation for campaigns
- Lead and execute the SFMC strategy requirements as assigned
- Monitor active campaigns post-development
- Manage marketing communications for TD Bank
- Ensure timely and accurate campaign execution and management of marketing execution strategy
- Lead the configuration of audience entry source and campaign goals
- Develop and configure messaging/activities across channels
Requirements
What you’ll need- Undergraduate degree and/or equivalent relevant experience
- 3+ years of Salesforce experience or similar marketing automation experience
- Solid understanding of marketing campaign concepts and best practices
- Ability to analyze and interpret marketing data to provide optimization insights
- Proficient understanding of data structures and relational data
- Strong problem-solving skills
- Familiarity with Salesforce CRM and its integration with Marketing Cloud
- Knowledge of SQL, Json, and Ampscript would be highly beneficial.
Benefits
Comp & perks- Health and well-being benefits
- Savings and retirement programs
- Paid time off (including Vacation PTO, Flex PTO, and Holiday PTO)
- Banking benefits and discounts
- Career development opportunities
- Reward and recognition programs
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
Salesforce Marketing CloudSQLJSONAmpscriptmarketing automationdata analysisdata structuresrelational datacampaign managementmarketing campaign concepts
Soft Skills
problem-solvingcommunicationleadershiporganizational skillsanalytical skills