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TD

Associate Brand Strategy Manager

TD

Associate Manager, Brand Strategy at TD Bank developing and executing marketing strategies to strengthen brand positioning. Collaborating across teams to align messaging and execution in marketing campaigns.

Posted 4/14/2026full-timeNew York City • Maine, Massachusetts, New Jersey, New York • 🇺🇸 United StatesJuniorMid-Level💰 $35 - $57 per hourWebsite

About the role

Key responsibilities & impact
  • The Associate Manager, Brand Strategy supports the Brand Strategy organization in developing and executing strategies that strengthen the bank’s brand positioning, reputation, and customer experience.
  • As a brand champion for TD’s “More Human” brand platform, this role helps ensure consistent and cohesive brand expression.
  • The Associate Manager will work alongside cross-functional partners to align messaging, creative, and execution across integrated marketing campaigns.
  • The Associate Marketing Manager is an expert level marketing professional responsible for managing and/or leading development and execution of moderate to complex marketing plans/programs/projects/strategies, by designing and delivering marketing solutions/insights consistent with TD’s marketing standards and strategies, in support of business results, customer engagement and experience.

Requirements

What you’ll need
  • Undergraduate degree or relevant professional certifications, designations, or equivalent required
  • 5+ years relevant experience
  • Proficient knowledge of multiple marketing disciplines, strategy development, consulting principles, lines of businesses supported, banking industry, and product/customer markets
  • Proficient knowledge of customer and brand research techniques and ability to develop analyses and insights that will drive customer strategy formation and business decisions
  • Knowledge of current and emerging competitor and market trends
  • Knowledge of risk management environment, standards and regulations
  • Ability to manage a budget and work within the constraints of that budget
  • Ability to lead, plan, implement and evaluate program/project activities to ensure completion of initiatives
  • Skill in mentoring, coaching
  • Ability to communicate effectively in both oral and written form
  • Skill in using analytical software tools, data analysis methods and reporting techniques
  • Skill in using computer applications including MS Office

Benefits

Comp & perks
  • health and well-being benefits
  • savings and retirement programs
  • paid time off (including Vacation PTO, Flex PTO, and Holiday PTO)
  • banking benefits and discounts
  • career development
  • reward and recognition

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools
marketing strategy developmentcustomer and brand research techniquesdata analysis methodsbudget managementprogram/project managementmarketing plans executionanalytical software toolsinsights developmentconsulting principlesrisk management standards
Soft Skills
leadershipmentoringcoachingeffective communicationplanningimplementationevaluationcross-functional collaborationcustomer engagementproblem-solving
Certifications
undergraduate degreeprofessional certificationsmarketing designations