
Systems Architect – Marketing Operations
TD SYNNEX
full-time
Posted on:
Location Type: Remote
Location: Arizona • New Hampshire • United States
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Tech Stack
About the role
- Lead the evaluation, selection, and implementation of the MarTech stack.
- Collaborate with the SFDC Admin to design the data schema and lead-to-account mapping.
- Manage the connective tissue between our marketing tools and Salesforce.
- Define the logic for lead scoring, automated nurturing, and routing.
- Partner with marketing to operationalize and optimize digital campaigns across channels (email, paid media, web, and events).
- Establish the organization’s data standards and manage database hygiene, list segmentation strategies, and global privacy compliance (GDPR/CCPA).
- Design the framework for measuring marketing ROI and define the attribution models.
Requirements
- You have a deep understanding of how B2B marketing systems work together.
- Salesforce Fluency: While you are not the primary Admin, you are a "power user" who understands SFDC objects, campaign influence, and reporting capabilities.
- You understand the core logic of marketing automation (triggers, webhooks, and synchronization) and can apply that logic to any platform we choose.
- Strong understanding of digital marketing channels (paid media, email, web, SEO/SEM) and how they translate into pipeline.
- Familiar with campaign tracking frameworks (UTMs, conversion tracking, pixel implementation) and funnel performance optimization.
- You can bridge the gap between technical data and business strategy, turning raw metrics into executive-level insights.
- Comfortable working with campaign metrics such as CAC, conversion rates, pipeline contribution, and ROI – connecting marketing activity directly to revenue outcomes.
- You thrive in environments where you need to build the "first version" of everything and have the vision to ensure that version can scale.
Benefits
- Elective Benefits: Our programs are tailored to your country to best accommodate your lifestyle.
- Grow Your Career: Accelerate your path to success (and keep up with the future) with formal programs on leadership and professional development, and many more on-demand courses.
- Elevate Your Personal Well-Being: Boost your financial, physical, and mental well-being through seminars, events, and our global Life Empowerment Assistance Program.
- Diversity, Equity & Inclusion: It’s not just a phrase to us; valuing every voice is how we succeed.
- Join us in celebrating our global diversity through inclusive education, meaningful peer-to-peer conversations, and equitable growth and development opportunities.
- Connect with Your Community: Participate in internal, peer-led inclusive communities and activities, including business resource groups, local volunteering events, and more environmental and social initiatives.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
MarTech stack implementationdata schema designlead-to-account mappinglead scoring logicautomated nurturingdatabase hygiene managementlist segmentation strategiesmarketing ROI measurementattribution modelscampaign tracking frameworks
Soft Skills
collaborationstrategic thinkingdata analysiscommunicationproblem-solvingvisionary leadershipadaptabilitycross-functional teamworkinsight generationproject management