TCP Software

Senior Marketing Operations Manager

TCP Software

full-time

Posted on:

Location Type: Remote

Location: United States

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Job Level

Senior

About the role

  • - Own and improve the systems, processes, and data that support marketing execution and performance measurement.
  • - Serve as the primary marketing operations lead for Salesforce, Marketo, Demandbase, and LeanData ensuring strong integration, clean data flow, and reliable reporting across the funnel.
  • - Build, manage, and optimize lead lifecycle processes, scoring models, routing logic, nurture flows, campaign setup, and automation programs.
  • - Partner with RevOps to improve lead management, funnel visibility, handoff quality, and alignment across teams.
  • - Develop and maintain dashboards, reporting, and analysis that provide clear visibility into campaign performance, pipeline contribution, conversion, velocity, and ROI.
  • - Drive database health and data governance, including segmentation, enrichment, deduplication, normalization, and process discipline.
  • - Evaluate, implement, and optimize tools and platforms that improve orchestration, account-based marketing, and operational efficiency.
  • - Identify gaps, inefficiencies, and manual work in our martech stack, then implement improvements that increase scale, speed, and accuracy.
  • - Help modernize our marketing technology ecosystem to better support AI-driven segmentation, personalization, automation, and performance optimization.
  • - Create and document scalable processes, standards, and best practices for campaign operations, QA, reporting, and cross-functional workflows.
  • - Translate data into insights and recommendations that help improve marketing performance and support better decision-making.

Requirements

  • - 5+ years of experience in marketing operations, revenue operations, or a related B2B SaaS marketing role.
  • - Strong hands-on experience with Salesforce and Marketo is required.
  • - Experience building and optimizing lead lifecycle management, scoring, routing, campaign operations, automation, and reporting.
  • - Experience with LeanData and Demandbase is preferred; experience with similar tools is also valuable.
  • - Strong understanding of CRM and marketing automation architecture, integrations, data flows, and funnel operations.
  • - Experience building dashboards and reporting that connect marketing activity to pipeline and revenue outcomes.
  • - Strong command of data quality management, segmentation, enrichment, deduplication, and governance best practices.
  • - Experience evaluating and improving martech stacks to increase efficiency, interoperability, and business value.
  • - Clear understanding of how AI can be applied in marketing operations to improve relevance, efficiency, and performance.
  • - Strong analytical, problem-solving, and project management skills.
  • - Ability to communicate clearly, work cross-functionally, and influence outcomes across technical and non-technical stakeholders.
  • Physical Requirements
  • - Prolonged periods of sitting at a desk and working on a computer.
  • - Must be able to lift up to 15 pounds at times.
  • - Travel, no more than 10%.
Benefits
  • - Competitive salary
  • - 20 Days of PTO (Paid Time Off) and 13 days of companywide holidays
  • - 8 hours to volunteer and impact the community
  • - Comprehensive benefits (Health/Dental/Vision/ 401K)
  • - The work/life set up you need to be successful.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
marketing operationsrevenue operationslead lifecycle managementscoring modelsrouting logiccampaign operationsautomationdata quality managementdashboard buildingreporting
Soft Skills
analytical skillsproblem-solvingproject managementcommunicationcross-functional collaborationinfluence