TCP Software

Marketing Campaign Manager

TCP Software

full-time

Posted on:

Location Type: Remote

Location: Remote • Texas • 🇺🇸 United States

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Job Level

Mid-LevelSenior

About the role

  • Plan, execute, and optimize integrated demand generation campaigns across Google Ads, LinkedIn, display networks, and other paid channels.
  • Own campaign strategy for assigned verticals, aligning messaging and targeting ICPs, buyer personas, and stages of the funnel.
  • Collaborate cross-functionally with product marketing, creative, content, and marketing ops to ensure campaigns are on-brand, well-segmented, and fully optimized for lead capture and conversion.
  • Leverage Salesforce and marketing automation platforms to track campaign performance, pipeline contribution, and ROI.
  • Manage budgets and forecasts, ensuring efficient spending across channels and continuous improvement of cost per lead and cost per opportunity.
  • Experiment with new platforms and tactics (e.g., intent data, ABM platforms, syndication, social) to reach and convert high-value audiences.
  • Partner with sales and BDR teams to ensure strong lead follow-up, closed-loop reporting, and alignment on lead quality.

Requirements

  • 4–7 years of experience in B2B demand generation or paid media campaign management, ideally in SaaS or technology.
  • Proven success managing Google Ads, LinkedIn Ads, and other paid digital channels to drive pipeline and revenue.
  • Hands-on experience with Salesforce, Marketo or HubSpot, and familiarity with ABM platforms (Demandbase, 6sense, or similar).
  • Strong understanding of B2B buyer journeys, funnel metrics, and campaign attribution.
  • Analytical mindset with experience building performance dashboards and optimizing campaigns based on data. You should be proficient in Excel and Google Analytics — experience with Looker Data Studio is a plus.
  • Excellent communication and project management skills with the ability to manage multiple campaigns simultaneously.
  • Collaborative, resourceful, and proactive — comfortable owning results from strategy through execution.
Benefits
  • Competitive salary
  • 20 Days of PTO (Paid Time Off) and 13 days of companywide holidays
  • 8 hours to volunteer and impact the community
  • Comprehensive benefits (Health/Dental/Vision/ 401K)
  • The work/life set up you need to be successful.
  • Employee Choice Benefit

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
demand generationcampaign managementGoogle AdsLinkedIn AdsSalesforceMarketoHubSpotExcelGoogle AnalyticsLooker Data Studio
Soft skills
communicationproject managementcollaborationresourcefulnessproactivityanalytical mindset