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National Vice President – Club Operations, Business Development
Taylor MorrisonNational VP of Club Operations leading luxury resort-style communities for member experiences. Driving multi-club operations, membership strategy, and national partnerships for strong financial performance.
About the role
Key responsibilities & impact- Translate brand vision into scalable operating models integrating hospitality, wellness, and residential living
- Build a holistic membership ecosystem that drives engagement, loyalty, and lifetime value
- Establish consistent operating standards, KPIs, and performance metrics across all clubs
- Leverage data and insights to continuously optimize the member journey and experience
- Operationalize wellness, longevity, and lifestyle programming at scale
- Lead operations across a national portfolio with full P&L accountability
- Ensure brand consistency, service excellence, and operational scalability
- Oversee key partnerships, ensuring performance, alignment, and accountability
- Integrate core club components: wellness, spa, fitness, golf, court sports, F&B, and programming
- Direct amenity lifecycle execution—from development through stabilization
- Drive member communications, engagement, and satisfaction through data-driven strategies
- Develop and execute national acquisition, retention, and engagement strategies
- Design membership value propositions aligned to HOA and homeowner ROI
- Increase utilization, satisfaction, and lifetime member value through innovative service design
- Source and manage strategic national/global partnerships
- Expand offerings across wellness, fitness, medical integration, retail, and lifestyle services
- Develop new revenue streams through partnerships and experiential programming
- Lead budgeting, forecasting, and financial reporting across all locations
- Optimize revenue, cost control, and total member spend
- Communicate performance, risks, and ROI to executive leadership and HOA boards
- Establish and maintain brand standards and operational playbooks
- Develop destination dining concepts that drive engagement and revenue
- Integrate F&B into overall lifestyle and member experience strategy
- Deliver differentiated, brand-aligned programming and experiences
- Serve as a strategic advisor to HOA Boards
- Balance member expectations with governance priorities
- Demonstrate measurable value creation and long-term alignment
- Lead and align cross-functional teams across operations, wellness, golf, F&B, and membership
- Build high-performing teams with strong accountability and collaboration
- Develop leadership bench strength and future talent pipelines
- Drive execution through clear priorities and integrated team performance
Requirements
What you’ll need- 15+ years of leadership in luxury hospitality, resort, or private club operations
- Multi-site operational leadership with full P&L responsibility
- Expertise in membership-based models and experience strategy
- Strong financial acumen and data-driven decision-making
- Proven success building and managing strategic partnerships
- Executive presence with strong communication and stakeholder alignment skills
- CMAA designation (preferred)
- Experience with premier resort or private clubs (national or global) (preferred)
- Background in wellness, longevity, or medical-integrated hospitality (preferred)
- Exposure to golf, spa/fitness, and lifestyle programming ecosystems (preferred)
- Experience implementing data-driven personalization strategies (preferred)
Benefits
Comp & perks- Competitive Compensation
- Health Care - Medical/Dental/Vision/Prescription Drug Coverage
- 401(k) with Company Matching Contributions
- Flexible Spending Accounts
- Disability Programs
- Employee & Dependent Life Insurance
- Vacation & Company Holidays
- Tuition Reimbursement
- Employee Home Purchase Rebate Program
- Home Mortgage Program
- Employee Assistance Program (EAP)
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
Operational Standards EstablishmentKPI DevelopmentFinancial ReportingRevenue OptimizationMember Engagement StrategiesWellness Programming ImplementationAmenity Lifecycle ManagementBudgeting and ForecastingService Design InnovationData-Driven Personalization
Soft Skills
Executive PresenceStrong CommunicationStakeholder AlignmentTeam BuildingCollaboration
Certifications
CMAA Designation