National Manager – Member Marketing, Communications

Taylor Morrison

National Manager overseeing member marketing and communications strategies across Esplanade communities. Partnering with Resort Operations to enhance engagement and business growth in Florida.

Posted 6/26/2026full-timeRemote • Florida • 🇺🇸 United StatesMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Lead multi-channel communication strategies to effectively engage members across communities
Establish standards, tools, and best practices to ensure consistent, high-quality communications
Partner with community leadership to enhance member engagement and communication effectiveness
Monitor member feedback and communication performance to inform continuous improvement
Develop and execute national marketing campaigns and program launches
Ensure alignment of all marketing materials with brand standards
Partner with operations teams to drive member participation, engagement, and revenue
Identify opportunities to enhance the overall member communication and marketing experience
Lead and manage key marketing and communication initiatives, including digital platforms and publications
Ensure consistency and quality of content across community websites and communication channels
Collaborate cross-functionally to deliver integrated marketing and communication strategies
Support training and development of teams on brand standards and marketing expectations
Establish and share best practices to drive operational excellence and efficiency

Requirements

What you’ll need

Bachelor's degree in Marketing, Communications, or related field
5-10 years of relevant experience, including leadership responsibility
Experience in hospitality, lifestyle, or multi-site environments preferred
Strong leadership, communication, and project management skills
Demonstrated business acumen and ability to analyze data to drive results
Ability to travel up to 50%

Benefits

Comp & perks

Competitive Compensation
Health Care - Medical/Dental/Vision/Prescription Drug Coverage
401(k) with Company Matching Contributions
Flexible Spending Accounts
Disability Programs
Employee & Dependent Life Insurance
Vacation & Company Holidays
Tuition Reimbursement
Employee Home Purchase Rebate Program
Home Mortgage Program
Employee Assistance Program (EAP)

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

marketing campaignscommunication strategiesdata analysiscontent managementdigital platformsbrand standardsoperational excellencemember engagementprogram launchesbest practices

Soft Skills

leadershipcommunicationproject managementcollaborationtraining and developmentstrategic thinkinginterpersonal skillsanalytical skillsproblem-solvingadaptability

Certifications

Bachelor's degree in MarketingBachelor's degree in Communications