
Principal Product Designer
TAXWELL
full-time
Posted on:
Location Type: Remote
Location: United States
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Job Level
About the role
- Design Quality & Craft: Define user experiences and interfaces for product prototypes in keeping with industry standards and best practices
- Translate user needs and business requirements into compelling experiences and strategies across complex, multi-touchpoint journeys
- Create user journeys, user flows, and interactive prototypes across multiple customer journeys and interfaces
- Ability to use vibe coding tools to communicate in code while establishing patterns and best practices
- AI-enabled Product Design: Define the organization’s approach to designing AI-powered products and features, establishing frameworks, patterns, and principles that guide how AI is experienced by users
- Design innovative product features that leverage generative AI to transform how users discover, complete, and engage with tax filing
- Establish design principles and interaction patterns for AI-native experiences that scale across multiple surfaces and products.
- Strategy & Influence: Advise senior leaders on design initiatives, strategies, and the strategic role of AI in the product experience
- Lead the development of product design best practices, templates, and trainings to increase design knowledge and standards for the organization, with a focus on AI-native design methodologies
- Define metrics to manage and measure design success and prioritize enhancements.
- Cross-Functional Collaboration: Collaborate with product management, engineering, and data to shape product roadmaps and prioritize features
- Partner with product and engineering leadership to shape the company’s AI product strategy and roadmap.
- Storytelling & Communication: Develop and communicate product vision through storytelling, high-fidelity prototypes, and working software to leadership and cross-functional partners
- Excel at delivering compelling and impactful presentations, setting the example for how to use storytelling to influence and persuade others.
- Mentorship & Organizational Development: Collaborate with leadership to support team member development, including AI skill-building across the design organization
- Mentor and elevate design quality across the team through design reviews, feedback, and craft leadership
- Build and facilitate AI design training programs that upskill the entire design team
- AI Fluency Expectations: For this role, we expect a transformative level of AI competency to help re-engineer how work happens.
- You will shape new ways of building products and can show examples of redesigning how products ship.
- You don’t just use AI, you fundamentally rethink how the design discipline operates in an AI-native world.
- You abandon the status quo when it no longer serves, and you lead others through that transformation with conviction and clarity.
- Define the vision for how AI transforms the design practice at Taxwell, from tools and workflows to the products we build for customers.
- Evaluate emerging AI capabilities (LLMs, multimodal models, agentic AI) and translate them into actionable product and design opportunities.
- Lead cross-functional initiatives that create competitive differentiation.
- Build systems, not one-off features, pipelines and agent-driven workflows that take in customer feedback, generate specs, prototype solutions, and ship.
- Build and facilitate AI training programs that upskill the entire design team.
- Lead new ways of building product, such as unlocking designers to ship code in production.
- Establish organizational quality standards for AI-augmented work.
- Define guardrails for AI-powered experiences that balance innovation with user trust and ethical considerations.
- Own the outcomes at the organizational level, not just your own work, but the quality bar for how AI is used across the design team and larger organization.
Requirements
- Bachelor’s degree or equivalent expertise in User Experience, Interaction Design, Communication Design, Information Architecture, Psychology, Human-Computer Interaction, Human Factors, or a related field
- 10+ years of experience or equivalent expertise designing solutions for software, web applications, or mobile native apps
- 8+ years of experience or equivalent expertise using industry-standard design and prototyping tools to create low- and high-fidelity designs and define the work
- Deep proficiency with AI-powered design tools and workflows, with a track record of integrating AI capabilities into the design process and championing adoption across teams
- Demonstrated experience designing AI-powered products or features at scale—including conversational AI, intelligent automation, agentic workflows, personalization engines, or predictive experiences with proven ability to ship to production with real outcomes
- Demonstrated expertise defining success criteria and key performance indicators (KPIs) used to measure design effectiveness
- Demonstrated experience influencing, negotiating with, and gaining buy-in from stakeholders, including executive leadership
- Demonstrated ability to develop an experience design discipline for an organization, including creation and facilitation of trainings, establishing design standards, and tool enablement
- Excels at delivering compelling and impactful presentations and sets the example for how to use storytelling to influence and persuade others
- Ability to work independently on multiple concurrent projects and provide mentorship to other designers
- Ability to facilitate conversations and drive outcomes across the business
- Can show examples of redesigning how product ships: abandoning the previous status quo and reinventing the process with AI at the core.
- Resume must include a link to your design portfolio.
Benefits
- Taxwell offers a supportive, open, and inclusive atmosphere
- We believe our work benefits from the diverse perspectives of our employees.
- Taxwell is committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
user experience designinteraction designprototypingAI-powered designconversational AIintelligent automationagentic workflowspersonalization enginespredictive experiencesdesign metrics
Soft Skills
storytellingcommunicationmentorshipinfluencenegotiationcollaborationpresentation skillsindependent workfacilitationleadership