TAXWELL

Senior Manager, Product Marketing

TAXWELL

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇳🇱 Netherlands

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Job Level

Senior

About the role

  • Develop and execute product marketing plans for Drake Software products.
  • Lead cross-functional meetings, drive alignment, and share strategic updates with stakeholders and leadership.
  • Become the in-house product expert within marketing, gaining hands-on knowledge of Drake’s solutions and translating complex features into clear, compelling value propositions for tax and accounting professionals.
  • Plan and execute product launches and marketing campaigns that drive awareness, adoption, and customer loyalty across the Drake portfolio.
  • Monitor competitors and industry trends to inform positioning, pricing, and differentiation.
  • Oversee the creation of high-quality marketing assets — including whitepapers, case studies, blog posts, and presentations — to support sales and marketing initiatives.
  • Partner with the Sales team to develop tools, training materials, and resources that help communicate product value and address customer needs.
  • Track the effectiveness of sales enablement initiatives and adjust strategies to improve performance.
  • Identify and act on opportunities to improve conversion and upsell rates across digital channels, product experiences, and sales materials.
  • Work closely with Product, Sales, Customer Success, and Creative teams to ensure unified storytelling, aligned priorities, and impactful customer experiences.
  • Define key success metrics, analyze performance results, and use data-driven insights to refine future strategies and optimize marketing impact.

Requirements

  • Bachelor’s degree in Marketing, Business, Communications, or related field (MBA a plus).
  • 7+ years of experience in B2B or SaaS product marketing, ideally in software, fintech, or professional services.
  • Proven success driving product launches and GTM strategies within a B2B Saas environment.
  • Strong communicator and storyteller with the ability to simplify complex ideas.
  • Skilled in analyzing data, market insights, and competitive trends to guide strategy.
  • Collaborative team player who thrives in a dynamic, fast-paced environment.
  • Knowledge of the tax or accounting software industry a plus.
Benefits
  • At Taxwell, we believe our work benefits from the diverse perspectives of our employees.
  • Taxwell welcomes and celebrates diversity and inclusion and is committed to equal opportunity employment.
  • Taxwell is committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
product marketingproduct launchesGTM strategiesdata analysismarket insightscompetitive analysissales enablementdigital marketingcustomer loyaltymarketing campaigns
Soft skills
communicationstorytellingcollaborationstrategic thinkingadaptabilityleadershipproblem-solvingcreativityteamworkcustomer focus
Certifications
Bachelor’s degree in MarketingBachelor’s degree in BusinessBachelor’s degree in CommunicationsMBA