Product Manager

• Design the lifecycle system: map moments that matter and make them measurable, equitable, and multilingual.
• Use LLM co-pilots and Reinforcement Learning systems to automate content drafts and personalization safely and efficiently.
• Treat in-app nudges and transactional UX comms as part of lifecycle; co-own activation, monetization, and retention KPIs with core PMs.
• Demonstrate causal impact: move beyond surface metrics to incrementality, LTV shifts, and seasonality control groups; share insight narratives.
• Grow people and capability: coach CRM and Technical CRM Managers; set progression paths and nurture a growth culture.
• Mix of strategic leadership and hands-on execution; set CRM & user engagement vision and ensure aligned execution.
• Lead cross-channel strategies in Braze; maintain single journey backlog spanning outbound and in-product comms.
• Partner with Martech on Segment/Snowflake pipelines, real-time audiences, and identity resolution; ensure data quality standards.
• Run a continuous test-and-learn squad including standards (holdouts by market/season).
• Maintain deliverability, frequency, and fatigue policies; audit multilingual content for clarity and accessibility.
• Design lifecycle governance: consent usage, sensitive-attribute handling, model explainability, incident response, and vendor risk reviews.
• Lead lifecycle budgeting/forecasting with transparent trade-offs; publish roadmaps and coordinate proactively with mission leaders.

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