Senior People Technology and Data Partner
Axonify
Job Level
Lead
Tech Stack
SQL
About the role
- Design the lifecycle system: map moments that matter and make them measurable, equitable, and multilingual.
- Use LLM co-pilots and Reinforcement Learning systems to automate content drafts and personalization safely and efficiently.
- Treat in-app nudges and transactional UX comms as part of lifecycle; co-own activation, monetization, and retention KPIs with core PMs.
- Demonstrate causal impact: move beyond surface metrics to incrementality, LTV shifts, and seasonality control groups; share insight narratives.
- Grow people and capability: coach CRM and Technical CRM Managers; set progression paths and nurture a growth culture.
- Mix of strategic leadership and hands-on execution; set CRM & user engagement vision and ensure aligned execution.
- Lead cross-channel strategies in Braze; maintain single journey backlog spanning outbound and in-product comms.
- Partner with Martech on Segment/Snowflake pipelines, real-time audiences, and identity resolution; ensure data quality standards.
- Run a continuous test-and-learn squad including standards (holdouts by market/season).
- Maintain deliverability, frequency, and fatigue policies; audit multilingual content for clarity and accessibility.
- Design lifecycle governance: consent usage, sensitive-attribute handling, model explainability, incident response, and vendor risk reviews.
- Lead lifecycle budgeting/forecasting with transparent trade-offs; publish roadmaps and coordinate proactively with mission leaders.
Requirements
- Passion for marketing, analytics, and product management.
- Experience leading CRM/lifecycle in a B2C scale-up or consumer fintech; multi-country experience strongly preferred.
- Strong curiosity for redesigning work with AI; interest in efficiency gains and new possibilities.
- Depth with Braze journeys, experimentation, and messaging.
- Working knowledge of SQL and event schemas; comfort partnering on data models.
- Familiarity with agentic or RL personalization (Aampe or similar) and LLM-assisted content.
- Strength in stakeholder alignment and surfacing trade-offs.
- Clear, inclusive communication in English; German (or another EU language) a plus.
- Thrive on feedback and desire for candid, open, honest environment.
