Team Lead – Marketing Analytics

Taxfix

full-time

Posted on: 12/18/2025

Location Type: Hybrid

Location: Berlin • 🇩🇪 Germany

✨ AI Apply

Senior

PythonSQL

About the role

Lead, coach, and develop a small team of Marketing Analysts and one Analytics Engineer, fostering ownership, continuous learning, and growth.
Act as an active member of our Growth & Brand Leadership team and partner closely with core stakeholders inside and outside of Marketing.
Own and evolve marketing measurement across attribution modeling, incrementality testing, and marketing mix modeling, consolidating insights and signals into clear, actionable recommendations for budget allocation, channel strategy, and long-term growth.
Collaborate directly with partners such as Google or Meta to test, influence, and advance modern measurement approaches.
Apply cohorting, customer lifetime value (CLV), and growth accounting to create a holistic and forward-looking view of marketing performance across markets and products.
Own and evolve our dbt-based marketing data models and Looker explorers, translating business problems into scalable data models, metrics, and analytical products in close collaboration with Analytics Engineering.
Collaborate with our CRM team and Aampe to drive agentic user journey personalization and experimentation forward, going deep on the statistical and technical foundations of these solutions.
Actively explore and apply AI-driven workflows, including tools like Claude Code or Cursor, to push the boundaries of how analytics work gets done.

Strong background in analytics, statistics, data science, mathematics, or a related quantitative field, gained through formal education and/or deep hands-on experience.
Proven experience in B2C marketing analytics across App and Web, ideally in a multi-market and multi-product environment.
Strong experience across marketing measurement and growth frameworks, including attribution modeling, incrementality testing, marketing mix modeling, cohorting, CLV, and growth accounting.
Strong technical foundation with SQL and Python, combined with experience working with mobile measurement partners such as Singular, Adjust, or Appsflyer in App and Web environments.
You’re a real people person. You genuinely care about helping others grow, you invest in coaching and feedback, and you create a team environment where people can be at their best. Leadership-wise, you might be stepping into your next chapter or you might already be an experienced manager, either way you enjoy helping the team win together.
Excellent communication skills and the ability to explain complex analytical and statistical topics clearly to both technical and non-technical audiences.
High sense of ownership, pragmatism, and comfort operating in ambiguous problem spaces.
Hands-on curiosity for analytics, AI, and automation, with experience using tools like Claude Code or Cursor and a strong belief in pushing the boundaries of modern, agentic ways of working.

Benefits

A chance to do meaningful, people-centric work with an international team of passionate professionals.
Holistic well-being with free mental health coaching sessions and yoga.
A monthly allowance to spend on an extensive range of services that you can use and roll over as flexibly as you like.
Employee stock options for all employees—because everyone deserves to benefit from the success they help to create.
30 annual vacation days and flexible working hours.
Work from abroad for up to six weeks every year. Just align with your team, and then enjoy your trip.
Plenty of opportunities to socialise as a team. In addition to internal tech meetups, our international team hosts regular get-togethers—virtually and in person when possible.
Free tax declaration filing, of course, through the Taxfix app—and internal support for all personal tax-related questions.
Have a four-legged friend in your life? We’re happy to have dogs join us in the office.

Tip: use these terms in your resume and cover letter to boost ATS matches.

analyticsstatisticsdata sciencemathematicsattribution modelingincrementality testingmarketing mix modelingcohortingcustomer lifetime valueSQLPython

leadershipcoachingcommunicationteam collaborationownershippragmatismcuriosityproblem-solving