Tava Health

Lifecycle Marketing Manager

Tava Health

full-time

Posted on:

Location Type: Remote

Location: Alabama • Arizona • United States

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About the role

  • Develop and own the end-to-end lifecycle marketing strategy, with a main focus on provider performance.
  • Identify key moments in the user journey to optimize current messaging or insert new lifecycle campaigns to increase total sessions booked and completed.
  • Spearhead initiatives specifically designed to increase client signups and completed sessions.
  • Collaborate with Product and Engineering teams to define customer data and event data needed to execute conversion strategies.
  • Design, implement, and manage automated, multi-channel marketing campaigns (e.g., welcome, nurture, and re-engagement).
  • Rigorously test and iterate on all campaign elements—including subject lines, messaging, timing, segmentation, and CTAs—to continuously improve performance metrics (e.g., open rates, click-through rates, conversion rates).
  • Expertly manage and utilize our marketing automation platform (experience with Iterable or similar platforms like Braze, Customer.io, or HubSpot is required) for campaign deployment and reporting.
  • Utilize basic HTML knowledge to build, QA, and deploy responsive email and sms message templates, ensuring consistent display across devices and clients.
  • Strategize, write, and edit compelling, brand-aligned copy for all lifecycle communications that resonates with individuals seeking mental health support.
  • Monitor, analyze, and report on campaign performance, providing actionable recommendations for future strategy.
  • Present results and insights to stakeholders on a regular basis.

Requirements

  • Bachelor’s degree in Marketing, Communications, Business, or a related field.
  • 3-5 years of experience in lifecycle marketing, CRM management, or email marketing, preferably within a high-growth tech or healthcare/wellness environment.
  • Demonstrated expertise in driving measurable conversions.
  • Hands-on, expert-level experience with a modern marketing automation platform - Iterable and Hubspot preferred
  • Strong strategic thinking and copywriting skills, with the ability to translate complex ideas into clear, engaging, and persuasive messaging.
  • Proficiency in setting up and analyzing A/B and multivariate tests.
  • Basic working knowledge of HTML/CSS for template creation and troubleshooting.
  • Excellent analytical skills and ability to use data (e.g., Mixpanel, BI tools) to inform decisions.
Benefits
  • Competitive salary and stock options
  • Tava mental health benefit – free access to therapy for you and your family
  • Medical and dental insurance – for you and your dependents
  • Monthly HSA contributions
  • Generous PTO and paid holidays
  • Work from home
  • Paid parental leave
  • Weekly team lunches
  • Opportunity to shape a growing company and culture
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
lifecycle marketingCRM managementemail marketingA/B testingmultivariate testingHTMLCSScopywritingdata analysisconversion strategies
Soft Skills
strategic thinkinganalytical skillscommunicationcollaborationproblem-solvingcreativitypresentation skillsattention to detailpersuasionadaptability