Head of Marketing
Tava Health
full-time
Posted on:
Location Type: Remote
Location: Remote • Alabama, Arizona, California, Connecticut, Florida, Idaho, Maine, Maryland, Massachusetts, Nevada, New Jersey, New York, North Carolina, Oregon, Tennessee, Texas, Utah, Virginia • 🇺🇸 United States
Visit company websiteJob Level
Lead
About the role
- Own the end-to-end marketing strategy across a two-sided marketplace, ensuring balanced growth, strong positioning, and efficient acquisition on both sides of the platform
- Partner closely with the Provider Marketing team to drive provider acquisition, activation, engagement, and retention of providers
- Collaborate with the Commercial Market team to support revenue growth, pipeline generation, and market expansion through targeted campaigns and go-to-market strategies
- Own the marketing budget and channel investment strategy, allocating resources to drive efficient growth across both sides of the marketplace
- Lead, mentor, and manage the Creative team (design, web, and content), setting a high bar for quality, consistency, and impact across all channels.
- Translate business goals into clear marketing priorities, briefs, and roadmaps that align teams and drive execution
- Oversee brand strategy, messaging, and storytelling across lifecycle, performance, and product marketing efforts
- Develop and optimize marketing channels, including website, content, lifecycle, paid media, partnerships, and product-led growth initiatives
- Leverage data and experimentation to inform decisions, measure impact, and continuously improve performance
- Build scalable processes, systems, and metrics that support growth and cross-team alignment
Requirements
- 7+ years of marketing experience, with at least 3 years in a leadership role
- Proven experience working in or marketing for a two-sided marketplace (e.g., platforms with both supply and demand dynamics)
- Strong cross-functional collaborator with experience partnering closely with sales, provider/customer marketing, product, and revenue teams
- Experience managing creative teams or agencies, with a strong eye for brand, design, messaging, and storytelling
- Strategic thinker who can zoom out to define direction and zoom in to drive execution
- Data-driven mindset with experience using metrics to guide prioritization and optimization
- Excellent communication skills, with the ability to align stakeholders and influence at all levels of the organization.
Benefits
- Competitive salary and stock options
- Free Tava mental health benefit for you and your family
- Medical and dental insurance for you and your dependents
- Monthly HSA contributions
- Generous PTO and paid holidays
- Paid parental leave
- Work from home flexibility
- Weekly team lunches
- Opportunity to shape a growing company and culture
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
marketing strategyprovider acquisitionpipeline generationgo-to-market strategiesmarketing budget managementdata analysisperformance marketingcontent marketingpaid mediaproduct-led growth
Soft skills
leadershipcollaborationstrategic thinkingcommunicationmentoringstorytellingalignmentinfluenceexecutioncreativity