Taulia

Marketing Events Manager

Taulia

full-time

Posted on:

Location Type: Remote

Location: United States

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About the role

  • Develop and execute a comprehensive event strategy for the North American market that aligns with Taulia’s business objectives and sales targets.
  • Serve as the primary liaison for SAP-hosted events in the US, securing sponsorships, managing booth presence, and maximizing joint marketing opportunities.
  • Identify, evaluate, and manage sponsorships for key industry conferences to ensure high-value exposure and lead generation.
  • Oversee all logistical details for US events, including venue selection, vendor management, booth design, AV, catering, and on-site execution.
  • Lead the planning process for complex events, maintaining detailed project plans, timelines, and schedules to ensure all internal stakeholders are aligned.
  • Collaborate with Content and Product Marketing teams to secure customer speakers, manage session abstracts, and ensure all event content aligns with our core messaging.
  • Work with the Demand Generation team to drive pre-event promotion and post-event follow-up strategies that maximize attendance and conversion.
  • Build and manage event budgets, tracking all expenses to ensure we stay on target and deliver maximum ROI.
  • Track and analyze key performance metrics to measure event success and provide actionable recommendations for future improvements.

Requirements

  • 5+ years of B2B event marketing experience, preferably within the B2B tech industry.
  • Proven track record of managing and maximising attendance at large-scale conferences (e.g., 1000+ attendees) as well as bespoke executive dinners and roadshows.
  • Experience working within the SAP ecosystem or managing sponsorships at major SAP events (Sapphire, TechEd) is highly desirable.
  • Exceptional organizational skills with the ability to manage multiple complex projects simultaneously in a fast-paced environment.
  • Strong stakeholder management skills; ability to communicate effectively with C-level executives, sales teams, and external partners.
  • Willingness to travel up to 20-30% domestically for event execution.
  • Nice to Have Experience with Salesforce and Marketo for campaign tracking and lead management.
  • Familiarity with project management tools like Asana.
Benefits
  • Diversity, Equity, and Inclusion
  • Professional development opportunities
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
event strategy developmentsponsorship managementlogistical planningproject managementbudget managementperformance metrics analysislead generationcontent alignment
Soft Skills
organizational skillsstakeholder managementcommunication skillscollaborationtime management