Performance Marketing

• Lead the planning, development, execution and ROI measurement of marketing campaigns to generate awareness and demand from target prospect and customer segments, with a focus on ABM and the mid-market segment
• Develop and execute high-impact, integrated demand generation campaigns using omnichannel strategies to achieve revenue and pipeline goals for target segments
• Manage the planning and delivery of advertising programs executed in platforms such as 6Sense, Google, LinkedIn and other B2B digital and off-line marketing channels to deliver MQAs and MQLs to Sales
• Work cross-functionally within the marketing organisation and with sales and other teams to design and orchestrate impactful, targeted campaigns
• Implement best practice to create standardised marketing plays, reporting and dashboards for target market segments that deliver funnel impact
• Work with third parties as required to ensure programs are delivered on time and on budget
• Drive measurable outcomes: net new opportunities, account reach and engagement, mid-market lead generation, and marketing-touched pipeline (MQA, MQL, SAL)

ABM Campaign Manager

International Paid Media, Digital Channels Senior Manager

Performance Marketing Manager – Government, Funder & Non-profit

EMEA Paid Media Director

Demand Generation Manager

Campaign Manager