Director of Account-Based Marketing
EliseAI
Job Level
SeniorLead
About the role
- Lead the planning, development, execution and ROI measurement of marketing campaigns to generate awareness and demand from target prospect and customer segments, with a focus on ABM and the mid-market segment
- Develop and execute high-impact, integrated demand generation campaigns using omnichannel strategies to achieve revenue and pipeline goals for target segments
- Manage the planning and delivery of advertising programs executed in platforms such as 6Sense, Google, LinkedIn and other B2B digital and off-line marketing channels to deliver MQAs and MQLs to Sales
- Work cross-functionally within the marketing organisation and with sales and other teams to design and orchestrate impactful, targeted campaigns
- Implement best practice to create standardised marketing plays, reporting and dashboards for target market segments that deliver funnel impact
- Work with third parties as required to ensure programs are delivered on time and on budget
- Drive measurable outcomes: net new opportunities, account reach and engagement, mid-market lead generation, and marketing-touched pipeline (MQA, MQL, SAL)
Requirements
- 7+ years of proven multi-channel B2B marketing experience targeting enterprise buyers
- Experience building and managing multi-channel ABM campaigns using 6Sense or a similar platform
- Hands on experience with CRM and MAP platforms, such as Salesforce, Marketo
- Understanding of pipeline management and ABM metrics
- Proven ability to think strategically with exceptional attention to detail in execution
- Proactive self-starter demonstrating high initiative and critical thinking
- Positive, can-do attitude and ability to prioritise numerous projects simultaneously
- Comfortable presenting campaign concepts and results to Sales and other senior stakeholders
- Excellent verbal and written communication skills
- Strong interpersonal, influencing and relationship-building skills
- Team player with ability to work independently and autonomously
- Flexibility to adjust to the dynamic nature of a startup
