Taulia

Senior Director of Demand Generation

Taulia

full-time

Posted on:

Location Type: Remote

Location: United States

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Job Level

Senior

Tech Stack

SFDC

About the role

  • Own the creation and execution of the strategic global demand generation plan
  • Identify market trends and recommend activities to maximize any potential opportunities
  • Own all go-to-market activity in the USA
  • Work with and support the regionalization of campaigns in Europe together with the European Senior Marketing Manager
  • Setup and maintain dashboards including utilization of SFDC and Full Circle Insights
  • Define and manage the process to facilitate flow of data between systems to produce metrics
  • Measure, report and improve marketing activity and campaigns based on agreed marketing metrics utilizing Full Circle Insights and SFDC
  • Maintain an accurate and up to date global database of all of our key prospective customers

Requirements

  • 5+ years experience
  • Expertise in creating and executing strategic demand generation plans including full budgetary responsibility
  • Excellent knowledge of SalesForce and marketing automation solutions
  • Excellent copywriting skills
  • Familiarity with enterprise software or SaaS marketing function
  • Knowledge of industry email marketing, CAN-SPAM, and best practices
  • Has the ability to work hard and still have fun at the same time!
Benefits
  • Flexible work schedule
  • Remote-friendly environment
  • Comprehensive Insurance Coverage (Medical, Dental, Vision, Life)
  • Comprehensive PTO Structure (PTO, Sick Leave, Bereavement)
  • Global Parental Leave
  • Company issued equipment (Laptop, monitor, etc.)
  • 401k with match
  • Career Development/Pathing
  • EAP Program/Mental Health Advocacy
  • Supportive Work Culture

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
demand generationbudget managementcopywritingdata flow managementmarketing metricsemail marketingCAN-SPAM compliance
Soft skills
strategic thinkingcollaborationadaptabilitycreativity