Regional Sales Director – DACH, CEE

Tate & Lyle

Regional Sales Director leading commercial go-to-market strategies in DACH & Eastern Europe at Tate & Lyle. Managing direct accounts and a sales team to drive profitable growth.

Posted 4/26/2026full-timeLübeck • 🇩🇪 GermanyLeadWebsite

About the role

Key responsibilities & impact

The Regional Sales Director for DACH & Eastern Europe leads the commercial go-to-market for one of three Europe regional territorial clusters, overseeing a diverse portfolio of direct accounts and distribution partners driving profitable growth across the assigned geography.
The role manages a team of Sales Account Managers and Distribution Managers and ensures delivery of tailored customer solutions that align with business priorities.
Translates strategy into actionable go-to-market plans, manages cluster/sub-region‑level P&L contribution, leads key negotiations, and serves as the primary point of escalation for major customers and distributors.
Owns the management and optimisation of the portfolio of customers within the cluster by balancing deployment of direct resources and leveraging distribution partnerships, ensuring channel efficiency and customer satisfaction.
Success in the role includes developing and leading a high-performance sales team, coaching a solutions and growth mindset, stewarding the culture and behaviours of Tate & Lyle, and navigating successfully across the matrix internally and at the customer face.

Requirements

What you’ll need

Bachelor’s degree or equivalent experience
Expert knowledge in multiple related specialised fields, disciplines, tools and approaches within the Sales & Account Management function
Advanced communication skills to convey highly complicated and sometimes commercially sensitive information with a diverse audience
Developing short to mid-term (1-3 years) strategies and delivering longer-term strategies (3-5 years) for the Region
Able to significantly influence the decision-making for a specific region or global sub-function within Sales & Account Management Function
A self-starter and able to solve highly complex problems which require advanced decision-making, original thought and new solutions
Demonstrate ability to manage and coach a team of account managers, driving performance through hands on leadership
Proven ability to close critical deals or contracts by effectively influencing and negotiating with internal stakeholders, including the Executive Committee (ExCo) and Leadership Team.
Demonstrated success in negotiating and securing high-value deals with senior external stakeholders, showcasing strong persuasion and negotiation skills.
Able to work under pressurised situations in a controlled, effective and collaborative manner, and lead a team in the same environment.
Experience of working within global, multi-site organization
Ability to balance financial and business goals in a collaborative fashion
Comfortable with ambiguity
Cultural flexibility
Excellent team leader that can drive up employee engagement across the function, using EQ, thought leadership and motivational practises
Effective succession planner and nurturer of talent.

Benefits

Comp & perks

Flexible working policy
Hybrid working model
Competitive salary

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Sales ManagementAccount ManagementP&L ManagementNegotiationStrategic PlanningProblem SolvingDecision MakingCoachingPerformance ManagementInfluencing

Soft Skills

Advanced CommunicationLeadershipTeam BuildingCultural FlexibilityEmotional IntelligenceCollaborationAdaptabilityPersuasionMotivational PracticesSuccession Planning

Certifications

Bachelor's Degree