Tata Consumer Products

Marketing Lead – Tea

Tata Consumer Products

full-time

Posted on:

Location Type: Hybrid

Location: Woodcliff Lake • New Jersey • United States

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Salary

💰 $140,000 - $160,000 per year

Job Level

Senior

About the role

  • Lead annual strategic planning and business reviews, integrating consumer insights, competitive analysis, and financial performance.
  • Own the end‑to‑end strategy and performance for a multi‑brand tea portfolio, ensuring clear brand roles, differentiated positioning, and sustainable growth plans.
  • Manage the health and long-term equity of each tea brand – balancing investment, innovation, and market prioritization across the portfolio.
  • Lead the development of integrated brand marketing campaigns across multiple channels. Ensure consistent expression of brand identity across packaging, comms, visual identity, and storytelling.
  • Own the e-commerce growth agenda for the tea portfolio across direct-to-consumer, marketplaces (e.g., Amazon), retailer.com, and quick commerce partners.
  • Partner with digital commerce teams to lead the e-commerce strategy through execution then optimization: product detail pages, brand stores, search strategy, ratings & reviews, content development, and performance analytics.
  • Lead e-commerce portfolio innovation and digital first activation plans, ensuring brands are positioned for success in high-growth online channels.
  • Build strong cross-market relationships to serve as a central point of connection between international innovation team and US in market execution teams to drive US innovation and portfolio optimization while ensuring communication flows both ways.
  • Lead and mentor associate brand manager to build marketing capability within the team and readiness for promotion.
  • Collaborate with Sales teams to develop retail strategies, customer presentations, shopper marketing initiatives, and in market activations.
  • Partner with Supply Chain on demand planning, product and packaging development timelines, and product lifecycle management.
  • Manage agency partners (creative, media, research) to deliver high impact, insight driven work.
  • Own the brand P&L, including revenue forecasting, product mix strategy, and budget management
  • Analyze market data, syndicated research, and business performance metrics to influence strategic decisions.
  • Monitor and respond to category trends, competitor activity, and consumer insights.

Requirements

  • Bachelor's Degree in Marketing, Business Administration, Communications, or related field (MBA preferred)
  • 5-8 years’ of experience in brand management (portfolio management preferred)
  • Demonstrated success in managing brand P&L’s
  • Strong analytical skills with the ability to translate insights into actionable strategies
  • Experience collaborating and influencing in a matrixed, global organization.
  • Excellent leadership, communication, and project management skills.
  • Demonstrated capability in e-commerce, digital marketing, or omnichannel strategy.
  • People management
  • Experience managing external agency partners
Benefits
  • Total Target Compensation (TTC) upon hiring between 140,000 USD to 160,000 USD per year
  • Retirement plan
  • Private health coverage
  • Access to Employee Assistance Programs (EAP)
  • Leave entitlements
  • Special TCP discounts
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
brand managementP&L managemente-commerce strategydigital marketingportfolio managementmarket analysisconsumer insightsfinancial performance analysisperformance analyticsproduct lifecycle management
Soft Skills
leadershipcommunicationproject managementcollaborationinfluencingmentoringanalytical skillsrelationship buildingstrategic thinkingteam management
Certifications
Bachelor's Degree in MarketingBachelor's Degree in Business AdministrationBachelor's Degree in CommunicationsMBA (preferred)