Marketing Automation Specialist, Pardot
TaskUs
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇬🇷 Greece
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Serve as the primary administrator and subject matter expert for our marketing automation platform, Pardot/ MCAE
- Support other marketing tools, ensuring all systems are integrated with Pardot and operating efficiently to meet marketing goals
- Oversee the technical configuration of Pardot, including connectors with Salesforce and Google
- Troubleshoot and resolve technical issues related to the marketing platform, integrations, and email deliverability
- Design, build, and execute end-to-end marketing automation campaigns
- Collaborate with marketing stakeholders to translate business requirements into technical solutions within the platform
- Implement A/B testing and other optimization strategies to continuously improve campaign performance
Requirements
- Proven experience as a Marketing Automation Manager or a similar role
- Deep, hands-on expertise with a marketing automation platform, preferably Pardot
- Strong understanding of marketing technology, email marketing best practices, and lead management processes
- Experience with Salesforce CRM and its integration with a marketing automation platform
- Proficiency in data analysis and reporting, with the ability to translate complex data into clear insights
- Excellent project management, communication, and collaboration skills
- Salesforce Certification or Trailblazer badges required
Benefits
- Competitive industry salaries
- Comprehensive benefits packages
- Internal mobility and professional growth
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
marketing automationPardotSalesforceA/B testingdata analysisemail marketinglead managementcampaign performance optimizationtechnical configurationintegration troubleshooting
Soft skills
project managementcommunicationcollaboration
Certifications
Salesforce CertificationTrailblazer badges