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About the role
Key responsibilities & impact- Lead team of three people who are marketing experts for product and business verticals of corporate solutions, small and medium enterprise solutions, and money transfer solutions
- Work closely with the CNPF product and business development teams in Europe to develop launch strategies for new products, strategic narratives, case studies, sales materials and other awareness, consideration and engagement assets.
- Collaborate with Global CNPF B2B Marketing, Europe Communications and local market teams to develop and/or localize business thought leadership materials, and bring to life an annual always-on marketing plan
- Lead external B2B marketing activities, including but not limited to the presence at relevant events and in the social media (primarily LinkedIn), with the objective to drive awareness and perception of Mastercard’s commercial payments and money movement capabilities
- Track and measure all activities and their effectiveness vs business and marketing KPIs
- Leverage market intelligence about market trends and competitors’ initiatives, as well as knowledge of Mastercard products and solutions to identify new opportunities.
Requirements
What you’ll need- Experienced in developing and delivering complex global or regional B2B, product and partner marketing initiatives
- Understand what a good business thought leadership and lead generation initiatives look like, and how to measure their success
- A strong, confident, and exacting writer and speaker, able to communicate your vision, roadmap and initiatives effectively to a wide variety of stakeholders
- Skilled at explaining complex products and solutions succinctly and clearly
- Always look for potential solutions to solve problems and drive efficiencies.
Benefits
Comp & perks- Abide by Mastercard’s security policies and practices
- Ensure the confidentiality and integrity of the information being accessed
- Report any suspected information security violation or breach
- Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
B2B marketingproduct marketingpartner marketinglead generationbusiness thought leadershipmarket intelligenceKPI measurementstrategic narrative developmentcase study creationsales material development
Soft Skills
leadershipcommunicationwritingstakeholder engagementproblem-solvingefficiency drivingcollaborationstrategic thinkingcreativityadaptability