Lead Generation Analyst – BDR

TASC

Business Development Representative driving lead generation by engaging potential clients via multiple channels. Collaborating with sales and marketing teams to source qualified opportunities for Mastercard services.

Posted 4/17/2026full-timeBogota • 🇨🇴 ColombiaSeniorWebsite

About the role

Key responsibilities & impact

Identify and engage with potential clients through various channels, including email, phone calls, LinkedIn, etc.
Focus on reaching senior decision-makers at enterprise organizations to book meetings and source qualified business opportunities.
This role carries a quarterly quota target for sourced opportunities.
Work closely with the sales, marketing, and product teams to align prospecting efforts and messaging with overall business goals and marketing campaigns.
Provide feedback on lead generation processes and suggest improvements.
Utilize data and analytics to track and measure the effectiveness of prospecting strategies.
Maintain accurate and up-to-date records of all prospecting activities and lead interactions in the CRM system (e.g., Salesforce).

Requirements

What you’ll need

BA/ MBA in Business/ Marketing / Finance or similar degree.
1-3 years of proven BDR experience, targeting enterprise-level organizations, preferably in SaaS, Technology and/or within a complex global organization
Excellent verbal and written communication (in English and ideally a 2nd language like Spanish and/or Portuguese) and interpersonal skills
Deep understanding of prospecting and inbound/outbound sales processes.
Proficiency in CRM systems (ideally experience with Salesforce) and sales enablement tools like Outreach.io, ZoomInfo, Lusha and LinkedIn Sales Navigator.
Self-starter mindset with the ability to work through ambiguity, upskill on different areas/solutions quickly, and operate through imperfect systems
Ability to work independently and as part of a team.
Strong collaboration skills to work effectively with cross-functional teams.
Strong analytical skills to assess performance metrics and make data-driven decisions.
Adaptability to changing business needs and priorities and ability to quickly come up to speed on new product areas and industries quickly
Strong commercial drive with ability to build relationships based on empathy, thought leadership and subject matter expertise
Attention to detail, and ability to multi-task in a fast-paced, deadline-driven environment.
Agile, creative, and flexible thinker that enjoys responding rapidly to shifts in macro and microeconomic trends that affect prospect companies.

Benefits

Comp & perks

Continuous Learning
Professional Development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

BDR experienceprospectinginbound sales processesoutbound sales processesdata analyticsperformance metricslead generationsales strategiesrelationship buildingcommercial drive

Soft Skills

verbal communicationwritten communicationinterpersonal skillsself-starter mindsetcollaboration skillsanalytical skillsadaptabilityattention to detailmulti-taskingflexible thinking

Certifications

BA in BusinessMBA in Businessdegree in Marketingdegree in Finance