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Brand Strategy, Digital Intern
Tarkett. Supervised by the Marketing Strategy Managers, conduct a competitive audit analyzing the competitive landscape at and around Tarkett Commercial’s largest annual event, Fulton Market Design Days .
About the role
Key responsibilities & impact- Supervised by the Marketing Strategy Managers, conduct a competitive audit analyzing the competitive landscape at and around Tarkett Commercial’s largest annual event, Fulton Market Design Days
- Supervised by the Director, Marketing Strategy, assist in the oversight and completion of the “Power of a Bond” campaign launching in September
- Supervised by our Digital Director, finish the creation of AI personas and load into Strategical, our AI Persona Worklab
- Supervised by our Marketing Strategy Manager, assist in enabling live and virtual Johnsonite Wall Base training channel engagements
- Web Working with strategy and digital teams, audit Johnsonite pages on Tarkett.com, especially millwork pages vs. established competitive set to share optimization opportunities
- Conduct commercial website CMS updates working with the digital team
- Working with the Director, Digital, conduct an AEO Audit for specifier intent
- Provide AI application support working with Digital team
- Audit top distributor website set to determine if brand content/container can be published
- Working with Samples Manager and Director, Marketing Strategy explore channel feedback on POP merchandiser prototype
Requirements
What you’ll need- Currently enrolled in undergraduate program (business preferred)
- Microsoft Office proficiency required
- Familiarity w/ social medial platforms
- Strong organizational and communications skills required
Benefits
Comp & perks- A commitment that Safety is #1
- Competitive benefits, pay, and retirement plan options!
- Career growth, stability, and flexible work arrangements.
- Responsible Manufacturing – Protecting Our Planet for the Future
ATS Keywords
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Hard Skills & Tools
competitive auditAI personasCMS updatesAEO Auditwebsite optimization
Soft Skills
organizational skillscommunication skills