Senior Insights Manager, Loyalty Insights

Target

Senior Insights Manager analyzing consumer insights and driving engagement in loyalty programs. Collaborating internally to build strategies and executing consumer research for improvements.

Posted 6/2/2026full-timeMinneapolis • Minnesota • 🇺🇸 United StatesSenior💰 $95,000 - $171,000 per yearWebsite

About the role

Key responsibilities & impact

Champion for current and future guests
Inspire the organization to act in guests' best interests
Help partners build consumer-centric strategies
Design and execute guest and consumer research
Primary contact for internal partners
Identify appropriate research methods and vendors
Continuous improvement of the loyalty programs
Drive greater engagement from guests

Requirements

What you’ll need

Four-year degree or equivalent experience
6+ years of work experience in Marketing Research, Consumer/Shopper Insights, and/or Experience Insights
Extensive experience in qualitative and quantitative research methods
Proficient with conducting DIY research
Familiarity with DIY research providers (e.g., Fuel Cycle, Qualtrics)
Experience working with internal and external consumer data sources
Strong experience with synthesizing data from multiple sources
Ability to craft a compelling narrative from insights
Experience with ongoing consultation to infuse consumer centered thinking into decision making
Capable of managing multiple projects simultaneously

Benefits

Comp & perks

comprehensive health benefits and programs
medical, vision, dental, life insurance
401(k)
employee discount
short term disability
long term disability
paid sick leave
paid national holidays
paid vacation

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

qualitative research methodsquantitative research methodsDIY researchdata synthesisconsumer data analysis

Soft Skills

communicationproject managementstrategic thinkingnarrative craftingconsultation

Certifications

four-year degree