Product Manager – Digital Measurement

Target

Product Manager managing the digital measurement product ecosystem at Target. Collaborating with teams for effective digital strategies and analytics across platforms.

Posted 6/2/2026full-timeBrooklyn Park • Minnesota • 🇺🇸 United StatesMid-LevelSenior💰 $88,000 - $158,000 per yearWebsite

Tech Stack

Tools & technologies

PythonSQL

About the role

Key responsibilities & impact

Maintain and refine a product backlog for a defined digital measurement product area, including user stories, acceptance criteria, prioritization rationale and clear outcomes for tagging, taxonomy, Claravine, Fullstory and measurement operations
Support and improve Claravine workflows, including taxonomy structures, naming conventions, metadata templates, validation rules, approval flows and adoption reporting
Partner with analytics and engineering teams to connect Claravine standards to Adobe Analytics and Customer Journey Analytics use cases, including tracking-code quality, campaign metadata, classification enrichment and reusable reporting dimensions
Help evolve Fullstory from a diagnostic tool into a repeatable source of behavioral insight for product discovery, friction analysis, conversion troubleshooting and experience optimization
Translate business and product questions into Fullstory use cases, including segments, funnels, journey analysis, session replay workflows, custom events, user properties and insight-to-action playbooks
Partner with engineering, analytics and privacy teams to maintain responsible digital data capture practices, including data-layer mapping, tagging consistency, masking, consent and access considerations
Translate business questions and marketing or product measurement needs into clear requirements that support reliable analytics, decision-making and product backlog prioritization
Improve tagging governance, taxonomy documentation, lineage, QA routines and playbooks so teams can trust and reuse measurement data with less manual support
Triage and resolve data issues by coordinating root cause analysis, clarifying business logic and communicating status, trade-offs and recommendations to technical and non-technical partners
Enable self-service by creating clear documentation, standards, training materials and stakeholder communications that reduce repeated manual support and increase adoption of measurement capabilities
Work iteratively in agile ways, delivering incremental improvements and using feedback loops to improve quality, usability, stakeholder adoption and operational efficiency
You will encourage the open exchange of information and viewpoints, as well as inspire others to achieve challenging goals and high standards of performance while committing to the organization's direction
You will foster sense of urgency to achieve goals and leverage resources to overcome unexpected obstacles.

Requirements

What you’ll need

Four-year degree or equivalent experience
4+ years product management experience in digital analytics, digital tagging, marketing technology, data governance, analytics product management, product analytics, measurement operations or a closely related area
Working knowledge of digital analytics, behavioral analytics, event instrumentation, data layers, taxonomy, metadata or tagging QA concepts
Ability to translate business questions into measurement requirements, event definitions, metadata needs, taxonomy updates, QA criteria and product backlog items
Ability to independently manage recurring work, prioritize across stakeholders and communicate risks, trade-offs and next steps while knowing when to escalate for guidance
Comfort investigating data-quality issues, partnering with technical teams, documenting root cause and communicating trade-offs to business stakeholders
Familiarity with agile ways of working and product discovery; comfortable maintaining a backlog, writing acceptance criteria and delivering incremental improvements
Basic technical fluency with SQL, data tables, browser debugging, tagging QA tools, APIs, Python or comparable analysis and debugging methods
Strong written and verbal communication skills, including the ability to explain technical measurement, taxonomy and behavioral analytics concepts to non-technical partners
Curiosity, ownership and a continuous-improvement mindset; interest in building scalable standards, reusable measurement patterns and self-service practices rather than only completing tickets
Experience with Claravine, Fullstory, Adobe Analytics, Customer Journey Analytics, tag management systems or similar platforms
Experience with taxonomy management, campaign metadata, digital experience analytics, session replay, funnels, experimentation, personalization, ecommerce analytics or app/web analytics
Experience creating playbooks, dashboards, QA checklists, training materials, adoption reporting or automation that reduce manual effort and improve consistency
Exposure to privacy, consent, masking, access controls, data lineage, semantic definitions, data cataloging or AI-ready metadata practices
Interest in helping a team evolve towards governed, reusable and self-service digital measurement capabilities.

Benefits

Comp & perks

comprehensive health benefits and programs, which may include medical, vision, dental, life insurance and more
401(k)
employee discount
short term disability
long term disability
paid sick leave
paid national holidays
paid vacation

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

SQLPythondata layersevent instrumentationtagging QAmetadatadigital analyticsbehavioral analyticsagile methodologiesdata governance

Soft Skills

communicationprioritizationproblem-solvingcuriosityownershipcontinuous improvementcollaborationdocumentationstakeholder managementadaptability