Category Analytics Lead – Consumer Electronics

Target

Category Analytics Lead driving business growth through data insights in Target's media business. Collaborating across teams to shape category strategy and performance outcomes.

Posted 5/3/2026full-timeMinneapolis • Minnesota • 🇺🇸 United StatesSenior💰 $115,000 - $206,000 per yearWebsite

Tech Stack

Tools & technologies

SQLTableau

About the role

Key responsibilities & impact

Serve as a senior individual contributor and category authority
Own the category-level insight agenda
Act as a strategic thought partner to performance & insights peers, sales teams, merchants, and other enterprise stakeholders
Operate at the intersection of business strategy, advanced analytics, and influence
Translate complex data into scalable insights that shape category direction, inform go-to-market decisions, and drive measurable performance outcomes

Requirements

What you’ll need

Minimum 7 years of proven digital media analytics, insights or consulting, marketing experience
Hands-on experience building and applying statistical and predictive models (e.g., regression, time-series, uplift/causal models)
In-depth understanding of the digital media marketplace including incrementality and multi-touch attribution methodologies
Proven ability to translate ambiguous business questions into structured analytical approaches and to influence decisions in a matrixed environment
Methodical, well-organized, and detail-oriented with passion to drive results
Excellent written and verbal communication skills
Advanced SQL experience writing complex queries and working with large datasets
Advanced knowledge of Microsoft Excel and PowerPoint
Experience with data visualization tools (Domo, Data Studio, Tableau)
Experience with web analytics tools (Adobe Analytics, Google Analytics, Webtrends)

Benefits

Comp & perks

Comprehensive health benefits including medical, vision, dental, and life insurance
401(k)
Employee discount
Short term disability
Long term disability
Paid sick leave
Paid national holidays
Paid vacation

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

digital media analyticsstatistical modelspredictive modelsregressiontime-seriesuplift modelscausal modelsSQLdata visualizationweb analytics

Soft Skills

strategic thinkinginfluenceanalytical approachorganizationdetail-orientedcommunicationcollaborationproblem-solvingresults-drivenpassion