Senior Insights Manager, Marketing
Target
full-time
Posted on:
Location Type: Hybrid
Location: Minneapolis • Minnesota • United States
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Salary
💰 $115,000 - $206,000 per year
Job Level
About the role
- Design and execute guest or consumer research to support key initiatives
- Lead the design, execution, and measurement of advertising campaigns across all media channels
- Identify appropriate research methods, data sources, and vendors to execute work
- Build Enterprise-wide empathy and understanding of consumers
- Collaborate with internal partners and deliver insights and strategic recommendations
Requirements
- 8+ years of consumer insights or market research
- Experience with marketing measurement solutions including campaign tracking and brand lift studies
- Ability to craft compelling narratives around data
- Evaluating potential risks based on data-driven insights
- Ability to define and track Key Performance Indicators (KPIs)
- Synthesize data from multiple sources into clear narratives
- Strong knowledge of qualitative and quantitative research methods
- Capable of managing multiple projects simultaneously
- Ability to manage external vendors and ensure project quality
Benefits
- comprehensive health benefits including medical, vision, dental, and life insurance
- 401(k)
- employee discount
- short term disability
- long term disability
- paid sick leave
- paid national holidays
- paid vacation
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
consumer insightsmarket researchmarketing measurement solutionscampaign trackingbrand lift studiesqualitative research methodsquantitative research methodsKey Performance Indicators (KPIs)data synthesisdata-driven insights
Soft Skills
collaborationproject managementnarrative craftingrisk evaluationstrategic recommendationsempathycommunicationinsight deliverymulti-project managementvendor management