Target Specialty Products

Ecommerce

• Works with leaders to develop the strategic direction of the Ecommerce roadmap (for Target-specialty.com, Turffuel.com, and Target-specialty.ca) and drives website enhancement projects from ideation to launch.
• Works with internal stakeholders to align website functionality with business needs, and acts as an internal expert providing CMS training and functional support for internal teams.
• Implements strategy for ensuring conversion rate optimization, develops KPI reporting on site statistics, and stays ahead of SEO techniques and eCommerce security trends.
• Implements strategy for meeting and exceeding ecommerce revenue goals by executing day-to-day site updates, new product setups, merchandising, maintaining accurate catalog availability, and monitoring Adobe Commerce system health, security patches, and site uptime.
• Acts as the primary liaison to manage vendor relationships and the centralized IT group, oversee third-party development agencies, negotiate compromises during technical impasses, manage the support ticket pipeline, and oversee User Acceptance Testing (UAT) and the formal Change Request process.
• Develops and reviews quality assurance standards regarding Ecommerce delivery systems ensuring a seamless flow of data between HubSpot, NAV, and Adobe Commerce.

Ecommerce Manager

Customer Support

• Support all Turf and Pest initiatives
• Plan, conduct, and administer programs that train employees and improve their skills and knowledge on products, vendors, services, and other designated training
• Support sales representatives with training and events for customers
• Assist in building online training curriculum, including for CEUs, and maintain our training website
• Complete insect identifications and provide treatment recommendations
• Provide technical expertise and guidance to key accounts (pest management firms)
• Assist in product evaluation and demonstration projects (trials with MFG)
• Public speaker / Training at various industry events
• Assist associations on committees and board positions
• Technical writing skills for print/digital materials for presentation, technical updates and trade magazines including social media
• Assist Sales Directors with Key account presentations on training
• Coordinates Target Seminars workshops from start to finish
• Maintains customer LMS by uploading new content, providing users access, and working with platform to learn and implement new features
• Creating Worker Safety training materials for California customer training

Ecommerce Manager

Technical Training Support Specialist