Target Corporations Limited

Marketing

• Develop and implement effective marketing strategies to promote courses and events.
• Create and manage digital marketing campaigns across multiple channels, including email, social media, and paid advertising.
• Analyze campaign data to optimize performance.
• Collaborate with marketing and cross-functional teams to ensure a seamless experience for students.
• Stay informed about industry trends and best marketing practices.
• Manage relationships with external partners, including agencies and contractors.

Marketing Specialist, Chinese-speaking

Content Marketing Manager

• Move existing content into the CMS
• Ensure video and audio URLs match lesson titles
• Copy lesson text from Google Docs or website into the CMS
• Upload matching video URLs and audio files to the correct fields
• Ensure correct placement in modules and sections

CMS Content Entry

Manager

• Plan, forecast, and allocate SOS team capacity across four product lines
• Balance competing demands while maintaining service quality standards
• Provide visibility into team capacity, constraints, and resource needs
• Identify when process improvements, automation, or staffing changes are needed
• Hire, onboard, and train new team members as needed
• Conduct regular 1:1 meetings (at least quarterly) and annual performance reviews
• Facilitate weekly team meetings and maintain psychological safety
• Coach team members to grow their skills and advance their careers
• Monitor support systems (Freshdesk) and optimize scheduling

SOS Team Manager

Product Manager

• Own the VOL OKRs, product roadmap, and backlog, ensuring alignment with Tergar's 2026-2029 strategic priorities and the broader Tergar Flywheel
• Define and track north star metrics and KPIs across the full user lifecycle: acquisition, activation, retention, referral, and revenue
• Translate organizational objectives and student needs into prioritized product initiatives with clear success criteria
• Balance competing priorities: dharma purity vs. commercial sustainability, growth vs. deepening engagement, innovation vs. operational stability
• Support leadership in creating and managing the budget
• Lead the VOL product team in a collaborative, product-led culture, working closely with Marketing, Design, Engineering, Program Development, Student Outreach & Support, Translation, and Events
• Facilitate prioritization discussions and build consensus across stakeholders with diverse perspectives and constraints
• Champion user-centered thinking and data-informed decision-making throughout the organization
• Communicate product strategy, progress, and impact to the leadership team (Executive Director, COO, CTO, CPO)
• Work with the project manager to manage and prioritize the product backlog using established frameworks and tools (Asana, PostHog, HubSpot, Learnworlds)
• Work with the product team to scope, specify, and ship high-quality features and improvements
• Conduct user research, interviews, and feedback analysis to understand student pain points and opportunities
• Run experiments and A/B tests to validate hypotheses and optimize key conversion points
• Monitor product health through analytics dashboards and user feedback channels
• Assess and approve expenses and own team budget-related decisions
• Keep the team informed and in sync with organizational direction and changes
• Optimize onboarding flows, pricing strategies, and content discovery to reduce friction and increase engagement
• Support the 2026 strategic focus on strengthening pricing and revenue stability while maintaining accessibility
• Collaborate with Marketing on acquisition campaigns, partnerships, and positioning strategies
• Ensure VOL serves as a coherent offering within the complete Tergar student journey
• Design experiences that honor where students are coming from (JOL graduates, practitioners from other sanghas, spiritual seekers) and where they're heading
• Work with Events and Community teams to create seamless transitions between digital courses, live retreats, and in-person gatherings
• Support pathways for long-term engagement, including transmission teachings and opportunities for service (teaching, volunteering, donating)