Tapestry

Senior Manager, Product Management

Tapestry

full-time

Posted on:

Location Type: Office

Location: Shanghai • China

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Job Level

Senior

About the role

  • Own and evolve the China MarTech product roadmap and backlog covering CRM, CDP, MA, consumer data integration, and tracking solutions aligned with local business and strategy.
  • Collaborate cross-functionally with Marketing, E-commerce, Media and Retail to deliver seamless consumer engagement and measurement.
  • Enable consumer acquisition and automation through data-driven consumer journeys and personalization powered by CRM/CDP insights.
  • Lead local solution/product design and implementation, ensuring compatibility with China ecosystem (e.g., Alibaba, Douyin, Tencent, local data compliance).
  • Track and measure MarTech ROI, providing insights and suggestions to drive marketing effectiveness.
  • Lead consumer journey analysis and insight generation to understand consumer needs, identify growth opportunities and improve personalized engagement strategies.
  • Explore new opportunities and innovative use cases while partnering with cross-functional teams with creative thinking.

Requirements

  • Bachelor’s degree or above in Marketing, Information Systems or related field.
  • 8+ years of experience in digital marketing technology, CRM, CDP/MA or product management roles.
  • Strong hands-on experience on local China digital solutions and deep understanding of China’s digital ecosystem (WeChat, Douyin, RED, mini-programs, etc.) and consumer data tracking models.
  • Strong analytical capability with proven experience in consumer data analysis, segmentation and journey mapping, leveraging CRM/CDP insight to drive business decisions.
  • Proven success leading MarTech integration or digital transformation projects in China and passionate about emerging technologies such as AI-driven solutions.
  • Communication and stakeholder management skills, able to work across business and technical teams in bilingual environments (Chinese/English).
Benefits
  • Health insurance
  • 401(k) matching
  • Flexible work hours
  • Paid time off
  • Professional development opportunities
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
CRMCDPMAconsumer data integrationdata-driven consumer journeyspersonalizationconsumer journey analysisdata analysissegmentationjourney mapping
Soft Skills
communicationstakeholder managementcreative thinkinganalytical capability