Regional Brand Ambassador, North
Tapestry
full-time
Posted on:
Location Type: Office
Location: Manchester • 🇬🇧 United Kingdom
Visit company websiteJob Level
JuniorMid-Level
About the role
- The Regional Brand Ambassador (RBA) represents Tapestry’s brands across a small department store network in the North of the UK.
- Ensure brand standards are consistently delivered in-store, bringing the brands to life at every customer touchpoint and creating a seamless, elevated shopping experience.
- Act as the key link between corporate and store teams, driving the customer experience, strengthening omni-channel engagement, and identifying opportunities for brand growth.
- Deliver a seamless and engaging customer experience by leveraging brand training, tools, and resources to maintain high service standards.
- Proactively develop ideas for clienteling and in-store events, supporting and co-hosting activations that drive customer engagement and sales.
- Build strong relationships with local retail partners to gain insights into customer demographics, profiling, and emerging brand opportunities.
- Attend local brand events to deepen market knowledge and align with key business priorities.
- Track and analyse store performance against targets, ensuring KPIs are met or exceeded.
- Develop and present action plans to SRBA to address performance gaps, including training and incentive strategies.
- Deliver brand training and equip host stores with the tools and knowledge to drive sales.
- Ensure consistency in brand education across all stores and share best practices to enhance product knowledge and customer acquisition.
- Identify and propose in-store activations and local event opportunities to enhance brand visibility.
- Respond to changing customer demographics with agility and tailored approaches.
- Build strong relationships with the wider team including Regional Brand Ambassadors, Brand Ambassadors, Brand Specialists, and host department store management teams to support brand growth.
- Execute visual merchandising (VM) directives within host stores, ensuring new season collections are prominently displayed and aligned with delivery schedules.
- Cultivate a strong working relationship with the Regional VM Manager, regularly sharing visual updates and seeking feedback to continuously enhance VM skills and execution.
- Manage product deliveries and replenishment, ensuring back-of-house areas are clean, organised, and well-maintained.
- Escalate operational concerns to the SRBA as needed.
Requirements
- Ability to travel across the North of the UK for up to 8 days per month
- Flexible to work evenings, weekends and bank holidays as required
- Minimum of 2 years retail experience
- Strong understanding of department store operations
- Exceptional communication, leadership, organisational and analytical abilities
- Strong knowledge of industry trends
- Self-motivated with the capability to develop strategies that support business growth
- A collaborative and passionate team player who works effectively with others
Benefits
- 28 days holiday
- Annual Incentive Plan (company performance bonus)
- Multi-brand discount up to 50% off Coach & Kate Spade New York
- Health Cash Plan
- Free 24/7 support for family building, fertility and menopause with Maven
- Employee Assistance Program
- Employer Pension Contribution
- Gym and fitness products discount
- 1 Paid Volunteering Day per year and opportunities to volunteer with global projects
- Learning & development and career progression opportunities
- Equity Inclusion & Diversity initiatives which include employee resource groups & regional inclusion council
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
visual merchandisingcustomer engagementbrand trainingperformance analysisclientelingevent planningsales strategiesKPI trackingproduct knowledge
Soft skills
communicationleadershiporganizationalanalyticalself-motivatedcollaborativeteam playerflexibilityrelationship building