Manager, Global Brand Marketing – Licensed Categories
Tapestry
full-time
Posted on:
Location Type: Hybrid
Location: New York City • New York • 🇺🇸 United States
Visit company websiteSalary
💰 $90,000 - $100,000 per year
Job Level
Mid-LevelSenior
About the role
- Support the Global Brand Marketing team on the development and global rollout of seasonal Licensing campaigns across all licensed categories.
- Act as a key contact person for internal and external licensing partners on brand strategy and communication of ongoing seasonal campaigns and key initiatives.
- Develop global campaigns for our fragrance category to drive impact and accelerate growth.
- Rely on category and consumer insights to ensure relevancy towards our target consumer in priority markets.
- Support with desktop research and partner with strategic brand partners and/or internal Consumer Insights team on third-party research.
- Support campaign lead on development of global brief inclusive of consumer insights, talent, creative considerations, media considerations, etc.
- Develop discussion guides and appropriate stimuli for pre-testing our fragrance campaign assets.
- Work with testing partners to synthesize results that guide campaign development and share updates with agency, internal teams, & licensee partners.
- Work to collect creative marketing feedback from key stakeholders and guidance on asset development ensuring consumer insights, pre-testing results and best practices are considered.
- Partner with the internal media team to understand platform best practices and performance.
- Review and advise on media plan flighting, ensuring they follow our media principles and aid brand goals.
- Support licensees on seasonal campaigns and local initiatives with product focused content across all licensed categories (fragrance, eyewear, watches, jewelry/accessories).
- Support external communication with licensee account partners and serve as a liaison for their content needs and marketing opportunities.
- Assist in development of shot list and supportive seasonal content across the full year.
- Maintain communication with Coach global markets on available licensing content, ensuring integration into seasonal media planning and reporting.
- Partner with Licensing Merchandising team to collect and manage licensing samples amongst influencer and seeding initiatives.
- Support amplification and media plans, ensuring they follow our media principles and aid brand goals.
- Connect the dots between licensing and brand moments through creative strategy, media principles, and talent deliverables.
- Be proactive in identifying brand opportunities where our licensing categories can intersect for closer alignment and greater visibility within the brand.
- Work closely with the Talent team to maximize talent deliverables across their respective categories and other potential brand moments.
Requirements
- Minimum 4 years professional experience in marketing with a fashion and/or beauty background
- Ability to build effective partnerships and interact successfully with diverse individuals at all levels and in different countries
- Ability to prioritize, multi-task projects, and anticipate issues and provide efficient solutions
- Attention to detail and an eye for impactful creative
- Efficiency in communicating through briefs, power points, and other document tools
- Someone who is a self-starter and can navigate ambiguity and change
- Ability to make prudent decisions under pressure and prioritize workload to meet deadlines
- Strong organizational skills and timely responder
- 5+ years professional experience in marketing with a fashion, beauty and/or licensing background
- A deep understanding of the competitive fragrance and/or eyewear landscape
- Grounding in consumer intent-based content within frameworks like See, Think, Do
- Experience with managing and building external relationships
Benefits
- Medical insurance
- Dental insurance
- Vision insurance
- 401 (K)
- Paid Paternity and Maternity leave
- Commuter Benefits
- Disability insurance
- Tuition assistance
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
marketingconsumer insightscampaign developmentdesktop researchcreative strategymedia planningcontent developmentpre-testinglicensingbranding
Soft skills
partnership buildingcommunicationprioritizationmulti-taskingproblem-solvingattention to detailself-starterorganizational skillsdecision-makingtimely response