Creative Manager
Tapestry
full-time
Posted on:
Location Type: Office
Location: Tokyo • 🇯🇵 Japan
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Develop and implement comprehensive multi-platform content strategies informed by Gen Z behaviors, aesthetics, and values in Japan.
- Oversee storytelling initiatives across social media, websites, e-commerce platforms, and customer and retail touchpoints.
- Collaborate with creators, influencers, and cultural leaders to co-create authentic narratives that resonate with Japanese audiences.
- Direct the creative vision and strategic approach for Japan-focused websites.
- Ensure content is fully localized, mobile-optimized, AEO-compliant, and aligns with Gen Z’s digital preferences.
- Coordinate with UX, product, and technology teams to deliver engaging and interactive web experiences.
- Partner with external agencies, freelancers, and internal design and content teams to produce culturally relevant materials for Japan.
- Analyze emerging Gen Z trends in Japan, including language, memes, subcultures, and online behaviors.
- Leverage data and cultural insights to guide creative strategies and evaluate effectiveness.
Requirements
- Extensive experience in creative production with over 6 years in agency or brand roles.
- Fluent in Japanese (N1) and native-level English.
- Proven Japan-market portfolio across TVC, digital, and OOH.
- Skilled in budget management, cross-functional teams, and project management.
- Strong background in website content strategy and UX collaboration.
- Deep understanding of Gen Z culture and digital platforms in Japan (TikTok, Instagram, LINE, YouTube).
- Skilled at adapting global campaigns for Japan, customising tone, talent, themes, and timing.
- Preference for art-based creative skills due to UI/UX requirements.
Benefits
- Equal opportunity employer
- Affirmative action employer
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
creative productionwebsite content strategybudget managementproject managementUX collaborationart-based creative skillslocalizationmobile optimizationAEO compliancedata analysis
Soft skills
collaborationstorytellingcultural insightadaptabilitycommunication