Senior Manager, PR & Events
Tapestry
full-time
Posted on:
Location Type: Office
Location: Tokyo • 🇯🇵 Japan
Visit company websiteJob Level
Senior
Tech Stack
Spark
About the role
- Develop and execute PR strategies that elevate brand relevance among Gen Z consumers
- Craft compelling narratives that align with fashion, lifestyle, and cultural trends in Japan
- Lead the creation and distribution of media releases tailored for fashion, youth, and culture publications
- Manage relationships with key editors, journalists, and contributors across top-tier fashion and culture outlets
- Lead the planning and execution of brand events, pop-ups, and cultural activations that spark buzz and social sharing
- Collaborate with creative, retail, and digital teams to ensure events are immersive and on-brand
- Oversee logistics, budgeting, and vendor management for all PR and event initiatives
- Identify and cultivate relationships with celebrities, stylists, and cultural tastemakers who resonate with Gen Z
- Build and manage influencer programs that drive engagement and authenticity
- Negotiate contracts, manage content deliverables, and ensure brand alignment
- Build and maintain strong relationships with fashion and culture publications, both print and digital
- Secure editorial coverage, interviews, and feature placements that amplify brand storytelling
- Monitor media performance and sentiment, and optimize outreach strategies accordingly
- Manage and mentor a team of two PR & Events specialists
Requirements
- 7+ years' experience in PR, events, or brand marketing, especially in fashion, lifestyle, or youth culture
- Strong knowledge of Gen Z trends and digital habits in Japan
- Extensive media, influencer, stylist, and celebrity agent connections
- Proactive, leveraging global networks to enhance brand synergy and utility
- Proven track record of delivering top-tier events and influencer campaigns, innovative media
- Fluent in both Japanese and English
Benefits
- Health insurance
- 401(k) retirement plans
- Paid time off
- Professional development opportunities
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
PR strategiesmedia releasesevent planningbudgetingvendor managementinfluencer programscontract negotiationmedia performance monitoringstorytellingcultural activations
Soft skills
relationship managementteam managementproactivecollaborationcreativitycommunicationleadershipstrategic thinkingnegotiationmentoring