Marketing

• Develop and execute consumer experience initiatives across retail, outlet, and wholesale channels with a focus on engaging and acquiring Gen Z audiences.
• Drive in-store programs that differentiate Coach in-store and wholesale environments.
• Lead planning and execution of flagship events, Coach Play activations, and new store opening frameworks.
• Oversee coffee shop openings and other experiential concepts that enhance brand storytelling and community engagement.
• Partner with cross-functional teams to ensure seamless execution and alignment with marketing objectives.
• Serve as the primary liaison for wholesale partners, ensuring alignment on customer experience and event strategies.
• Manage co-op marketing programs and budgets to maximize ROI and brand visibility.
• Own and manage the North America co-op budget, ensuring accurate allocation, reporting, and optimization of spend.
• Support the North America store fleet by implementing programs that elevate in-store experiences and operational excellence.
• Collaborate with store leadership to deliver consistent brand standards and innovative consumer touchpoints.

Senior Manager, Marketing, Stores

Regional Manager, Retail Marketing

Children’s Marketing Intern

ComicArts Design Intern

Marketing Automation Lead

Senior Director, B2B Marketing Programs