Tapcheck

Senior Performance Marketer – Part-Time Contract

Tapcheck

contract

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Location Type: Remote

Location: Alabama • Arizona • United States

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Salary

💰 $65 - $85 per hour

Job Level

Senior

About the role

  • Own day-to-day management and optimization of paid search campaigns across Google Ads and Microsoft Ads, with secondary support for LinkedIn Ads if capacity allows
  • Continuously optimize account structure, keywords, bids, budgets, ad copy, and landing page performance
  • Maintain strong alignment between keywords, ads, and landing pages to support strong Quality Scores and conversion rates
  • Manage budget pacing and implement optimizations to maximize efficiency and impact
  • Ensure accurate tracking, attribution, and reporting across paid search channels
  • Proactively surface insights and lead data-driven testing across ads, messaging, audiences, and landing pages in partnership with Demand Generation
  • Partner with Demand Generation and RevOps to align campaigns with pipeline and revenue goals
  • Analyze performance and deliver bi-weekly performance reporting, including performance to goal, insights, learnings, and next-step recommendations

Requirements

  • 4 - 7 years of hands-on experience managing and optimizing Google Ads and Microsoft Ads in a performance-driven environment
  • Strong proficiency in campaign analysis, keyword research, bid strategy, and budget management
  • Experience working with analytics and tracking tools, including Google Analytics 4, Google Tag Manager, and CRM integrations (Salesforce and/or HubSpot)
  • Working knowledge of LinkedIn Ads, including audience strategy, bidding, and creative testing
  • Strong analytical skills with the ability to connect channel performance to Lead, MQL, and Opportunity outcomes
  • Experience with Salesforce reports and dashboards
  • Comfortable operating independently in a contractor capacity, managing priorities and delivering against expectations
  • Experience optimizing for lead quality, not just volume (MQLs, SQLs, opportunities)
  • Highly organized, detail-oriented, and disciplined in execution and reporting
  • Clear written and verbal communication skills, especially when summarizing performance, insights, and next steps
  • Experience supporting landing page optimization or CRO initiatives is a plus.
Benefits
  • Competitive hourly rate
  • Flexible work hours
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
Google AdsMicrosoft AdsLinkedIn Adscampaign analysiskeyword researchbid strategybudget managementlanding page optimizationconversion rate optimizationdata-driven testing
Soft Skills
analytical skillsorganizational skillsdetail-orienteddisciplinecommunication skillsindependent operationpriority managementinsight summarizationcollaborationperformance reporting