Tanium

Senior Director, Demand Generation – Campaigns

Tanium

full-time

Posted on:

Location Type: Hybrid

Location: Durham • North Carolina • United States

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Salary

💰 $170,000 - $505,000 per year

Job Level

Senior

About the role

  • Develop and own Tanium’s global integrated marketing strategy, aligning messages, audiences, and channels across the full customer journey.
  • Design and govern the tiered campaign framework (Tier 1, 2, 3), ensuring consistency and scalability across corporate, regional, and partner motions.
  • Partner closely with Product Marketing to translate positioning, personas, and product launches into unified global campaigns.
  • Build the global webinar strategy, including editorial calendar, thought leadership, product demos, and partner-led sessions.
  • Define pre-event, onsite, and post-event marketing flows to maximize engagement, lead capture, and pipeline impact.
  • Own global nurture strategy, including segmentation, audience journeys, messaging, testing, and automation.
  • Lead the creation and execution of full-funnel integrated programs, bringing together broad-based channels (webinars, events, email, content syndication) with digital, paid, ABM, and field marketing.
  • Act as the connective leader between Product Marketing, Digital, Events, Field & Channel Marketing, SDR, and Sales to ensure programs land correctly and drive business outcomes.
  • Own campaign performance frameworks, including pipeline contribution, CAC efficiency, conversion performance, and ROI across all broad-based programs.
  • Lead a high-performing integrated marketing team and mentoring function.
  • Own budget planning and investment strategy for broad-based channels and integrated campaigns.

Requirements

  • BA/BS or equivalent industry experience required
  • 15+ years' experience in managing demand generation strategy across online and offline channels, demonstrating significant measurable results
  • 5+ years' experience leading and managing a team (5+ direct reports)
  • Experience with Marketing Automation is required. (Marketo experience a plus)
  • Experience with Intent Platforms (6Sense)
  • Experience with Salesforce CRM
Benefits
  • medical, dental and vision plan
  • family planning benefits
  • health savings account
  • flexible spending account
  • transportation savings account
  • 401(k) retirement savings plan with company match
  • life, accident and disability coverage
  • business travel accident insurance
  • employee assistance programs
  • disability insurance
  • other well-being benefits
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
demand generation strategycampaign performance frameworkslead captureaudience journeyssegmentationmarketing automationintegrated marketing programspipeline contributionCAC efficiencyconversion performance
Soft Skills
leadershipmentoringcollaborationcommunicationstrategic thinkingteam managementcross-functional coordinationproblem-solvingcreativityanalytical skills