Tanium

Senior Director, Demand Generation – Campaigns

Tanium

full-time

Posted on:

Location Type: Hybrid

Location: Bellevue • Washington • United States

Visit company website

Explore more

✨ AI Apply
Apply

Salary

💰 $170,000 - $505,000 per year

Job Level

Senior

About the role

  • Develop and own Tanium’s global integrated marketing strategy, aligning messages, audiences, and channels across the full customer journey.
  • Design and govern the tiered campaign framework (Tier 1, 2, 3), ensuring consistency and scalability across corporate, regional, and partner motions.
  • Partner closely with Product Marketing to translate positioning, personas, and product launches into unified global campaigns.
  • Build the global webinar strategy, including editorial calendar, thought leadership, product demos, and partner-led sessions.
  • Ensure webinars integrate into campaigns, nurture streams, and regional/industry GTM motions.
  • Optimize conversion, attendance, and follow-up workflows across SDR and marketing.
  • Lead the creation and execution of full-funnel integrated programs, bringing together broad-based channels (webinars, events, email, content syndication) with digital, paid, ABM, and field marketing.

Requirements

  • BA/BS or equivalent industry experience required
  • 15+ years' experience in managing demand generation strategy across online and offline channels, demonstrating significant measurable results
  • 5+ years' experience leading and managing a team (5+ direct report)
  • Experience with Marketing Automation is required. (Marketo experience a plus)
  • Experience with Intent Platforms (6Sense)
  • Experience with Salesforce CRM
Benefits
  • Medical, dental and vision plan
  • Family planning benefits
  • Health savings account
  • Flexible spending account
  • Transportation savings account
  • 401(k) retirement savings plan with company match
  • Life, accident and disability coverage
  • Business travel accident insurance
  • Employee assistance programs
  • Disability insurance
  • Other well-being benefits
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
demand generation strategycampaign managementwebinar strategyconversion optimizationfull-funnel integrated programsdigital marketingaccount-based marketing (ABM)content syndicationproduct marketingteam management
Soft Skills
leadershipcollaborationcommunicationstrategic thinkingorganizational skills