Tanium

Demand Generation Manager

Tanium

full-time

Posted on:

Location Type: Hybrid

Location: Addison • California, North Carolina, Texas, Virginia, Washington • 🇺🇸 United States

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Salary

💰 $70,000 - $210,000 per year

Job Level

Mid-LevelSenior

Tech Stack

Cyber SecuritySQL

About the role

  • Create and manage multi-channel marketing campaigns leveraging the most effective outbound channels
  • Content promotion (whitepapers, case studies, webinars, e-books)
  • Email, drip, and lead nurturing campaigns
  • Online and offline events (webinars, workshops, industry conferences)
  • Account-based marketing (ABM) strategies for key accounts
  • Develop messaging and content that resonates with target audiences and addresses their specific needs
  • Implement A/B testing and optimization techniques to improve campaign performance and conversion rates
  • Manage campaign budgets and ensure efficient allocation of resources to maximize ROI
  • Collaborate with Inside Sales and Sales teams to optimize lead qualification criteria and ensure alignment on MQL and SQL
  • Manage and optimize lead scoring and nurturing processes to efficiently move prospects through the funnel
  • Ensure seamless lead handoff and alignment on sales and marketing goals
  • Define and track KPIs such as lead volume, lead quality, conversion rates, cost per lead, and ROI
  • Use marketing automation platforms and analytics tools to monitor campaign performance and generate actionable insights
  • Provide regular reports to Marketing leadership and Sales, highlighting successes and areas for improvement
  • Work closely with the Editorial and Content team to develop high-quality, relevant content that supports demand generation efforts
  • Partner with Brand and Communications to ensure consistent messaging and brand alignment across all initiatives
  • Communicate effectively with internal stakeholders about plans, progress, and results
  • Manage marketing automation platforms (e.g., Marketo) to automate and optimize processes
  • Work with CRM systems (e.g., Salesforce) for lead management and pipeline tracking
  • Stay current on trends in AI/ML, marketing technology, and demand generation best practices

Requirements

  • 5+ years of experience in B2B demand generation or integrated marketing, preferably in enterprise software or cybersecurity.
  • Proven ability to execute multi-channel campaigns that drive measurable pipeline impact.
  • Strong understanding of marketing automation, CRM systems, and attribution models.
  • Experience with event marketing, email strategy, and paid media.
  • Analytical mindset with the ability to interpret data and optimize performance.
  • Excellent communication and project management skills.
Benefits
  • Medical, dental and vision plan
  • Family planning benefits
  • Health savings account
  • Flexible spending account
  • Transportation savings account
  • 401(k) retirement savings plan with company match
  • Life, accident and disability coverage
  • Business travel accident insurance
  • Employee assistance programs
  • Disability insurance
  • Other well-being benefits

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
multi-channel marketingcontent promotionA/B testinglead nurturingcampaign performance optimizationKPI trackingdata interpretationevent marketingemail strategypaid media
Soft skills
communicationproject managementcollaborationanalytical mindset