Tania Bulhões

CRM Analyst – Senior

Tania Bulhões

full-time

Posted on:

Location Type: Hybrid

Location: São Paulo • Brazil

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Job Level

Senior

About the role

  • Calendar Management: Manage the calendar of CRM promotional and institutional activities, ensuring alignment with business goals and commercial timelines.
  • Asset Requests: Prepare briefs for copywriting and creative development, ensuring strict adherence to the brand's visual standards and tone of voice.
  • Strategy & Lifecycle: Plan and execute relationship journeys and communication workflows focused on conversion, retention, and increasing customer lifetime value (LTV).
  • Data Analysis: Monitor results and prepare reports and presentations, interpreting data and delivering strategic insights to leadership.
  • Omnichannel Integration: Unify communication between e-commerce and physical stores, providing CRM support and training to sales staff and store managers.
  • Advanced Segmentation: Segment customers based on behaviors and attributes, and perform ongoing maintenance and cleansing of contact databases.
  • Cross-functional Collaboration: Work with business areas (E-commerce, Marketing, Operations, and Product) to map pain points and propose data-driven actions.

Requirements

  • CRM Experience: Proven track record in developing, executing, and analyzing CRM campaigns.
  • E-commerce Experience: Solid experience with the specificities and fast-paced nature of digital retail.
  • Power BI and GA4: Proficient in tools for creating dashboards and data visualization.
  • Proactive Profile: Energetic, hands-on professional with a results-oriented mindset.
  • Data-driven Mindset: Analytical profile focused on monitoring and interpreting data.
  • Advanced Excel/Sheets: Ability to cross-reference data and analyze complex datasets.
  • Writing Quality: Excellent writing skills and the ability to synthesize information.
  • Differentials (Preferred): Experience with Insider and Oto platforms; Luxury market experience; technical knowledge of HTML/CSS; and intermediate English.
Benefits
  • Transportation Allowance – Support for commuting to work;
  • Meal Voucher – For meals during your workday;
  • Life Insurance – Coverage for unforeseen events, providing security and peace of mind;
  • Medical and Dental Care (employee) – Health coverage available exclusively for the employee;
  • Exclusive Discount on Tania Bulhões Products – Take home the beauty and essence of our brand;
  • Birthday Day Off – A day off to celebrate however you like;
  • Gympass/Wellhub Access – Physical and mental wellness with flexibility and convenience;
  • Monthly Sessions on Zenklub – Two sessions per month with mental health professionals to support your well-being;
  • Discounts on MBAs and Postgraduate Programs – Support for your development with special conditions at partner institutions.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
CRM campaignsdata analysisadvanced ExcelHTMLCSSdata visualizationdashboard creationcustomer segmentationreport preparationcommunication workflows
Soft Skills
proactiveresults-orientedanalyticalwriting qualitycross-functional collaborationstrategic insightsenergetichands-onsynthesizing informationcustomer relationship management